This session originally took place on Sept. 28, 2 p.m. EDT
Sustainability has consistently been named a top concern in the meetings industry, as evidenced by the many committees and task forces devoted to addressing climate change. But new industry research implies the rhetoric is more aspirational than actionable. How can planners move the needle on sustainability initiatives?
During this webinar, practitioners discuss real-world solutions and plans for getting executive and client buy-in and delivering measurable, climate-friendly results.
Earns 1 Hour of CMP Credit
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SPEAKERS
Ellie Ashton-Melia
Community Lead
Isla
With a background in marketing and events, Ellie has delivered event programs for global brands and devised communication and sustainability strategies for fast-growth start-ups. Her passion for climate activism led her to isla, where she now communicates the action organizations ambition to create a more sustainable, resilient events industry and supports the fast-growing network in becoming the driving force of that change.
Virginie De Visscher
Senior Director of Business Development, Economic Sectors, Business Events
Destination Canada
Virginie leads business development strategy for the Business Events team at Destination Canada, with the goal of attracting events from international markets. She is also the driving force behind the Canadian Business Events Sustainability Plan, a pioneering program geared to the meetings industry that launched in 2022. Through the plan, Canadian destinations receive coaching, training and education to help them build on their existing sustainability programs, and to support the implementation of new plans for meetings, conferences and incentives. Virginie believes the education and best practices developed around sustainability are collaborative rather than competitive, and intends that they be shared so that other destinations implement similar initiatives.
MODERATOR
Michael J. Shapiro
Executive Editor, Northstar Meetings Group
Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.
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