North America's Marketplace for Global Meetings & Incentives
March 7 - 9, 2027
New York Marriott Marquis
New York, New York
21 YEARS
of Building Global Business Connections
475+
Attendees
40+
Countries
Represented
4,800+
Pre-Scheduled
Appointments
ABOUT SMU INTERNATIONAL
Where Global Connections
Drive Real Results
SMU International is the elite hosted-buyer event that brings together top international meeting and incentive travel buyers with a curated selection of global suppliers for three days of productive meetings, valuable education, and unparalleled networking opportunities.
- Pre-scheduled, one-on-one appointments
- Senior-level, highly qualified hosted buyers
- Curated suppliers from around the world
- A focussed setting for productive conversations
- Unmatched networking and relationship building
WHO ATTENDS
HOSTED BUYERS
Top international meeting & incentive travel planners from North America with significant outbound business.
- Corporate Meeting Planners
- Incentive Travel Executives
- Association Meeting Professionals
- Third-Party Planners
- Decision Makers with Buying Power
SUPPLIERS
Leading destinations, hotels, venues and DMCs from around the world looking to grow their business in North America.
- Tourism Boards
- Convention Bureaus
- Hotels & Resorts
- DMCs & Event Services
- Venues & Attractions
HOSTED BUYERS
Qualified buyers selected to attend SMU International will be fully hosted by Northstar Meetings Group, including airfare allowance, accommodations, meals and curated networking experiences in New York City.
Designed for senior-level meeting and incentive professionals, the hosted-buyer program ensures a seamless, high-value experience focused on meaningful business connections and productive one-on-one appointments.
Be Part of the Premier Global Marketplace
Attendees represented MORE THAN 2,024 international meetings, conventions & incentive travel programs annually.
90% of Buyers Sourcing in Western Europe
84% of Buyers Sourcing in Mexico
35% of Buyers Sourcing in Africa
74% of Buyers Sourcing in Central & South America
76% of Buyers Sourcing in Canada
60% of Buyers Sourcing in Asia
44% of Buyers Sourcing in Australia/New Zealand/South Pacific
58% of Buyers Sourcing in Eastern Europe
82% of Buyers Sourcing in the Caribbean
SUPPLIERS
SMU International will SMU International is designed to deliver measurable business value for suppliers seeking to grow their presence within the North American meetings and incentive market.
From strategic sponsorship opportunities and high-visibility brand exposure to pre-scheduled appointments with qualified buyers, the event provides an efficient platform to generate leads, strengthen partnerships and position your organization alongside some of the industry’s most respected global brands and destinations.
Whether your goal is business development, brand awareness or long-term relationship building, SMU International offers a highly targeted environment built for meaningful ROI.
PAST GLOBAL PARTNERS
Abreu DMC
AIC Hotel Group
Air New Zealand
ALO DMC
All Spain Travel
Altis
Amsterdam Conference Centre Beurs van Berlage
Anchor CollectionAqua Hotel GroupA
rabian Adventures
Arawak
Aries Group
Atlantis
Bako Tours
Barcelona Convention Bureau
Beau Rivage
Bellagroup
Berlin Marriott Hotel
Bermuda Tourism Authority
Birmingham & West Midlands Convention Bureau
BridgeClimb Sydney
British Virgin Islands Tourist Board & Film Commission
Buenos Aires
Cap Vermell Grand Hotel
Cardo Roma Autograph CollectionCarton House Fairmont
Cashel Palace Hotel
Catalunya CVBCayman Islands
Century Cruises
CH VenuesChurch House Westminster
Cititravel DMC Spain & Portugal
Clayton Hotel Burlington Road
Clermont HotelsClub MedColombia
Colours of Malta
Costa Rica
Costa Rica DMC
Croatian Tourism Board
Croke Meetings and Events
Danubius HotelsDelta Air Lines
Details
Devotion by Live Aqua Playa Del Carmen
DHM Portugal
DZK Travel
DMO Guanacaste, Costa Rica
Dominican Republic
Dubai Business Events
Dublin Convention Bureau
Dubrovnik Tourist Board - Convention Bureau
EICC (Edinburgh International Conference Centre)
Engadin Tourism
Europalco
Eurostars
Experience Gold Coast
Explore Edmonton
F.A. Travel
Fairmont Monte Carlo
Fairmont St. Andrews
Fiesta Americana Condesa Cancun
French Convention Bureau (Atout France)Geneva Tourism
GL Events
Grand Fiesta Americana Coral Beach Cancun
Grand Fiesta Americana Los Cabos
Green & Fortune Kings Place
Grimaldi Forum
Guinness Storehouse
H WorldH10 Hotels - Ocean Signature Resorts
Hayfield Family Collection
Helsinki Partners
Hilton Geneva Hotel & Conference Centre
Hilton Hotels of Germany
Hilton Hotels of the Netherlands
Hilton Milan
Hilton Prague
Hilton Prague Old Town
Hilton Spain & Portugal
Hilton UK&I
Hilton Vienna
Hotel Alfonso XIII
Hotel Cascais Mirage Health and SpaHotel Emperador
Hotel Grand Hyatt Barcelona
Hotel Live Aqua Cancun
Hotel Live Aqua Punta Cana
Hotel Marriott Princesa Plaza
Hôtel Martinez Cannes
Hotel Moxy Barcelona
Hotel Okura Amsterdam
Hotel Palace Berlin
Hotel Puerta de America
Hotel Santos
Hotel Saratz/Kongress Pontresina
Hotel Tembo Barcelona
Hyatt Amsterdam & Andaz Amsterdam
Hyatt Regency Rome CentralIberostar
ID Events AustraliaIGS CollectionIHG Vienna
Illunion HotelImagine More DMC
Imperial Riding School
InterContinental Barcelona
InterContinental BerlinInter
Continental Dominica Cabrits Resort and SpaInter
Continental GenevaInter
Continental London Park Lane
IsraelIveagh Garden Hote
IVI DMCJapan National Tourism Organization
JW Marriott Berlin
JW Marriott Cannes
JW Marriott DubaiJ
W Marriott Mexico City Polanco
Killarney Hotels CollectionKorea Tourism Organization
Kuonitumlare DMC
Kuonitumlare SpainLe Meridien Lav SplitLe Meridien NiceLe Meridien Paris Arc de Triomphe
Lisboa Convention BureauLisbon MarriottLondon Convention BureauLondon Marriott Canary Wharf
Lopesan
Lyrath Estate & Convention Center
Majestic Hotel BarcelonaMallorca CVB
Manchester Convention Bureau
Manotel Hotel Group GenevaMar Hall Spa and Golf Resort
Margaritaville Hotels
Maritur
Marquis Reforma
Marriott Central London ClusterMarriott Hotel/Sheraton Frankfurt Airport Hotel and Conference Center
Marriott Hotels PeruMarriott Milan
McLain Collective
Medellin Convention Bureau
Meet Devon South West England
Meet England
Melia Hotels London
Memorable DMC
Metropolitan Touring
MHL Collection
Millenium Hotels and Resorts
Minor Hotels
Mount Juliet Estate
Netherlands Board of Tourism and Conventions
Nice Côte d'Azur Convention Bureau
Nizuc
Norwegian Cruise LineNY Marriott Marquis
Oasis Hotels and Resorts
O'Callagan Collection
Olissipo
Opal Collection
Orascom Hotels Management
Ovation Australia DMCPalace Hotel
Palacio Estoril Hotel, Golf and Wellness
Palladium Hotel Group
Panama
Philippine Airlines
Philippines Department of Tourism
Porto Convention Bureau
Posadas
Prague Marriott Hotel
Precise Events International
Prince Hotels
Punta Cana Resort
Quinto Do Lago
Radisson Blu Royal Hotel
RAI Amsterdam
Rare IndigoReef Unlimited
Renaissance Amsterdam Hotel
Riviera Marriott Hotel La Porte de Monaco
Royal Caribbean
Russotti Gestioni Hotels
Salterra
Sana Hotels
Sands Singapore
Schloss Roxburghe and 7
Pines Resorts
Scrub Island
Senator Meetings and Incentives
Sevilla CVBSharp Travel Service (Philippines) Inc.Sheraton Grand London Park Lane
Silversea
SLS Costa Mujeres
Sokos Hotels
Square Convention Center
St. Ermin's HotelSublime Hotels
Switzerland Convention and Incentive Bureau
Tailor Ball Events Solutions
Tenerife
The Bürgenstock Collection
The Caledonian Edinburgh
The Circle Convention Center
The Convention Centre Dublin
The K ClubThe Leading Hotels of the World
The National Gallery
The Ned London
The Ritz-Carlton, Berlin
The Ritz-Carlton, Vienna
Thompson & Hyatt Centric Madrid
Torre Melina, a Gran Melia Hotel
Tourism Australia
Tourism Ireland
Tourism Northern Ireland
Tourism Whistler
Transcend CruisesTrump Turnberry
Tourism of SpainUHM - United Hospitality Management
Vaova TravelVega DMC
Velas Resorts
Viajes PacificoVienna Marriott Hotel
Visit BrusselsVisit Los Cabos
Visit MadeiraVisit Monaco
Visit Portugal
Visit Scotland
Vista DMC GreeceW Punta Cana
Wide DMC PortugalWorld Forum The Hague
Wyndham Paris Pleye
lXcaret
Zagreb Convention Bureau
AGENDA
|
SUNDAY, MARCH 7, 2027 |
|
|
All Day |
Planner & Supplier Hotel Check-In |
|
2:00pm – 5:30pm |
Registration |
|
3:00pm – 5:45pm |
Supplier tabletop set-up (optional) |
|
2:00pm – 5:30pm |
Exhibitor Set-Up (optional) |
|
5:30pm – 6:30pm |
Planners: Site Inspection of Host Hotel |
|
6:30pm – 8:30pm |
Welcome Reception |
|
MONDAY, MARCH 8, 2027 |
|
|
7:30am – 8:00am |
Breakfast |
|
8:00am – 9:15am |
Opening Remarks & General Session |
|
9:30am – 12:15pm |
One-on-One Meetings |
|
12:45pm |
Gather for Lunch Departure |
|
1:00pm – 2:30pm |
Lunch & Site Tour |
|
3:00pm – 4:00pm |
One-on-One Meetings |
|
4:00pm – 6:00pm |
Free Time/Activities |
|
7:00pm – 9:00pm |
Dinner |
|
TUESDAY, MARCH 9, 2027 |
|
|
7:30am – 8:00am |
Breakfast |
|
8:00am – 9:15am |
Educational Session |
|
9:30am – 12:00pm |
One-on One Meetings |
|
12:15pm |
Departure for Lunch |
|
12:45pm – 2:00pm |
Lunch |
|
After 2pm |
Departures |
PAST FEATURED SPEAKERS
Peter Greenberg
Emmy Award–winning Investigative Reporter, Producer and Travel Editor
CBS News
Janette Roush
Senior Vice President of Innovation & Chief AI Officer
Brand USA
Richard Quest
Anchor and Correspondent, Business editor-at-large
CNN
Drew Binsky
Travel YouTuber
Monique Ruff-Bell
Chief Program and Strategy Officer
TED
Doug Lansky
Travel Journalist
VENUE & TRAVEL
New York Marriott Marquis
1535 Broadway, New York, NY 10036
Stay in the heart of Times Square at our headquarters hotel. Special room rates available for attendees.
LOCATION
- Steps from Times Square
- Easy Access to airports
- Surrounded by dinning and entertainment
- Special SMU discounted rates
BUYERS
We will make your reservations for you.
SUPPLIERS
You will receive information as the event approaches to book your accommodations.
WHAT ATTENDEES ARE SAYING
"SMU International is the best event in the world"
Elbert Green Hubbard
Your Next Business Opportunity Starts Here
Explore our portfolio of industry-leading events designed to bring together qualified buyers, influential suppliers and the decision-makers shaping the future of meetings, incentives, sports and business events worldwide.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved.
301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA
Telephone: (201) 902-2000