Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Getting Started With AI Tools for Event Professionals
See first-hand how to leverage the right tools for the tasks most ripe for optimization.... Read More
Cendyn Acquires Meetings Data Provider Knowland
Cendyn Acquires Meetings Data Provider Knowland
The hotel-technology company is looking to make deeper inroads into the meetings and events sector... Read More
Helene's Effects Include Widespread Event Disruptions
Helene's Effects Include Widespread Event Disruptions
The devastating tropical storm, which hit Florida's Gulf Coast as a Category 4 hurricane, will have... Read More
San Francisco Travel Appoints New President and CEO
San Francisco Travel Appoints New President and CEO
Former interim chief Anna Marie Presutti will lead the CVB through the slow, steady growth projected... Read More
IBTM APAC 2025 Event Cancelled by Organizers
IBTM APAC 2025 Event Cancelled by Organizers
The Asia Pacific debut of the long-running IBTM portfolio of meetings-industry trade shows will not... Read More
Cvent Acquires Splash Event-Marketing Platform
Cvent Acquires Splash Event-Marketing Platform
The event tech giant expands yet again, this time with a move to appeal to more CMOs and... Read More
David DuBois Exits Brief Retirement to Join Startup
The former IAEE president and CEO, who recently left the Exhibitor Group, is now director of strategic... Read More
UFI CEO Kai Hattendorf to Step Down at End of Year
UFI CEO Kai Hattendorf to Step Down at End of Year
The longtime leader of The Global Association of the Exhibition Industry is passing the baton as the... Read More
Hyatt to Acquire Standard International Lifestyle Hotel Brands
Hyatt to Acquire Standard International Lifestyle Hotel Brands
The hotel company will add the Standard and Bunkhouse brands, plus a variety of boutique properties to... Read More
DNC Kicks Off in Chicago Using Hybrid Lessons Learned
DNC Kicks Off in Chicago Using Hybrid Lessons Learned
Building on the success of 2020's programming, the Democratic National Convention Committee will... Read More