Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Marketing Platform Constant Contact Acquires GURU Conference
Marketing Platform Constant Contact Acquires GURU Conference
GURU Media Hub founder Jay Schwedelson and his team will continue to run GURU and the online event.... Read More
By Michael J. Shapiro | January 16, 2026
Las Vegas Convention Center Renovation Debuts as CES Opens
Las Vegas Convention Center Renovation Debuts as CES Opens
The $600 million multiphase project wrapped up on schedule, unveiling the new design as the Consumer... Read More
By Michael J. Shapiro | January 6, 2026
Cvent Acquires AI-Fueled Video-Content Platform Goldcast
Cvent Acquires AI-Fueled Video-Content Platform Goldcast
The event-technology giant aims to beef up its marketing toolset, streamlining the conversion of... Read More
By Michael J. Shapiro | December 16, 2025
TED Will Move Annual Conference to San Diego
TED Will Move Annual Conference to San Diego
After 12 years in Vancouver, the innovative event and media company will return to its California... Read More
By Michael J. Shapiro | December 3, 2025
Eventbrite to Be Acquired by Bending Spoons for $500M
Eventbrite to Be Acquired by Bending Spoons for $500M
The popular ticketing platform and event marketplace is the latest meetings-related tech to be gobbled... Read More
By Michael J. Shapiro | December 2, 2025
California
California
The Golden State offers limitless possibilities to planners, from San Diego north to San Francisco and... Read More
By Michael J. Shapiro | November 11, 2025
Meetings and Events Industry Forecast 2026
Meetings and Events Industry Forecast 2026
While still contending with the economic and geopolitical uncertainties that have marked 2025,... Read More
By Michael J. Shapiro | November 4, 2025
First Look: AI Adoption in Event Planning
First Look: AI Adoption in Event Planning
This exclusive Northstar Meetings Group research looks at the extent to which meeting planners are... Read More
By Michael J. Shapiro | October 23, 2025
Strategies for Growing Attendance
Strategies for Growing Attendance
Expand your audience with these low-cost social media opportunities and savvy digital marketing tips.... Read More
By Michael J. Shapiro | October 13, 2025
Videostreaming Site Vimeo to Be Acquired by Bending Spoons
Videostreaming Site Vimeo to Be Acquired by Bending Spoons
The Italian tech company — which purchased Hopin's Streamyard products, Evernote, WeTransfer and more... Read More
By Michael J. Shapiro | September 12, 2025
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