Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Destination Mexico Merida Monumento a la Patria
Exploring Mérida's Rich Mayan Heritage at Destination Mexico
Meeting planners at the Northstar Meetings Group event connected with suppliers from across Mexico... Read More
By Michael J. Shapiro | December 21, 2022
Meetings Industry Forecast 2023
Meetings Industry Forecast 2023
Not even rising costs, staffing shortages and a possible recession can squelch planner optimism about... Read More
By Michael J. Shapiro | November 8, 2022
MeetingPlay Aventri Eventcore Stova fusion
MeetingPlay + Aventri + Eventcore Rebrand as Stova
The combined event-technology providers are looking to create a unified brand that offers a wide range... Read More
By Michael J. Shapiro | October 10, 2022
Destination California 2022 beach
Destination California Dishes on Sustainability and Engagement
Monterey offered the ideal backdrop for three days of business and networking among meeting planners... Read More
By Michael J. Shapiro | September 14, 2022
New Priorities for Sustainable Meetings
New Priorities for Sustainable Meetings
Wed., Sept. 28, 2 p.m. ET... Read More
By Michael J. Shapiro | August 17, 2022
Business Travel Recovery BTI Outlook Airport Traveler
Business Travel Recovery Now Pegged for 2026
Inflation, energy prices, supply chain challenges and labor shortages have added 18 months to full... Read More
By Michael J. Shapiro | August 16, 2022
Meritage Resort and Spa ext pool vineyard
California’s Meritage Resort to Upgrade Ballrooms
The Napa Valley hotel will update and modernize two large meeting spaces this fall.... Read More
By Michael J. Shapiro | August 11, 2022
Business Travel Forecast 2023 Urban Flight
Meeting Costs Forecast to Continue Steep Climb
Cost per attendee is expected to soar, along with rising airfare and hotel rates, according to the... Read More
By Michael J. Shapiro | August 10, 2022
Milwaukee Skyline RNC
RNC Confirms Milwaukee for 2024 Convention
The Wisconsin city is the first destination in 50 years to welcome back-to-back Democratic and... Read More
By Michael J. Shapiro | August 8, 2022
July Meetings Volume Recovers to 81.4% of 2019 Level
July Meetings Volume Recovers to 81.4% of 2019 Level
While business events experienced a typical midsummer slowdown, total volume was still up 163.9... Read More
By Michael J. Shapiro | August 8, 2022
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