First Look Research: Reimagining Exhibitions & Large Conferences

Even before the pandemic, exhibition and trade show organizers were scrambling to evolve their business models. Post-pandemic, as attendance continues to lag and costs continue to rise, what do organizers of large business events need to survive and thrive in this new reality?

This new First Look Research report, conducted by Northstar Meetings Group and sponsored by Visit Orlando, reveals some notable insights into the outlook and priorities of those who organize business events with at least 1,000 attendees.

The exclusive findings are based on responses from qualified planners of all types, primarily representing associations, third-party, independent, professional conference and trade-show organizers, and corporate. The survey was conducted between Feb. 15 and March 15, 2023.

Download your free copy of the full report using the form on this page.