Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Event-Tech Giant Cvent Acquires Two More Companies
Event-Tech Giant Cvent Acquires Two More Companies
The technology provider is seeking to boost ROI for trade show and conference stakeholders with the... Read More
By Michael J. Shapiro | January 17, 2024
Choose Chicago President and CEO to Step Down
Choose Chicago President and CEO to Step Down
Lynn Osmond will leave the post at the end of this month as the city prepares to host a record number... Read More
By Michael J. Shapiro | January 12, 2024
7 Challenges Exhibition Tech Is Addressing in 2024
7 Challenges Exhibition Tech Is Addressing in 2024
Event technology startups are offering solutions for these pressing concerns.... Read More
By Michael J. Shapiro | December 22, 2023
Hot Topics in Site-Selection Decisions
Hot Topics in Site-Selection Decisions
Wed., Jan. 24, 2024, 2:00 PM ET... Read More
By Michael J. Shapiro | December 12, 2023
Omni Hotels Expands Instant Group Booking to All Properties
Omni Hotels Expands Instant Group Booking to All Properties
Groups360's GroupSync Instant Booking will roll out at all of the company's hotels, for small meetings... Read More
By Michael J. Shapiro | December 8, 2023
Group Demand in Top Markets Driving U.S. Hotel-Revenue Growth
Group Demand in Top Markets Driving U.S. Hotel-Revenue Growth
The lodging industry saw its largest year-over-year increases in operating profit and revenue per room... Read More
By Michael J. Shapiro | December 6, 2023
Marriott Rolls Out Neuroinclusive Practices at Large Events
Marriott Rolls Out Neuroinclusive Practices at Large Events
The hotel giant is leveraging practices from Google Xi's Neu Project to create a more inclusive... Read More
By Michael J. Shapiro | November 30, 2023
Meetings Industry Forecast 2024
Meetings Industry Forecast 2024
Event planner expectations are running high — as are projected costs.... Read More
By Michael J. Shapiro | November 21, 2023
Latest Hotel Forecasts Project Higher Rate Increases
Latest Hotel Forecasts Project Higher Rate Increases
Analysts agree that rate will continue to drive revenue for hoteliers, and STR/Tourism Economics, CBRE... Read More
By Michael J. Shapiro | November 20, 2023
Declining Occupancy, Economic Factors Soften Hotel Outlook
Declining Occupancy, Economic Factors Soften Hotel Outlook
PwC's revised U.S. hospitality forecast for 2023-'24 takes into account slowing demand and a greater... Read More
By Michael J. Shapiro | November 14, 2023
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