Team

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Hotel Profitability Reflects Rising Group Demand

Catering and banquet revenues are up 20 percent, driven by the rise in group demand evident since... Read More

By Michael J. Shapiro | November 8, 2023

Hotel Giants Partner to Launch Sustainable Purchasing Initiative

The Hospitality Alliance for Responsible Procurement, powered by the EcoVadis platform, features... Read More

By Michael J. Shapiro | October 5, 2023

ALL Inclusive Collection Launches Premium Resort Platform

In partnership with Accor's loyalty program, the new site is a distribution platform for luxury... Read More

By Michael J. Shapiro | September 29, 2023

U.S. Travel Names Hall of Leaders Inductees

Destination executive Elliott Ferguson and themed-attraction pioneer Peter Herschend are the travel... Read More

By Michael J. Shapiro | September 26, 2023

Northstar and Hospitality Foundation Collaborate to Help Maui

Destination Hawaii, one of the island's first post-fire events, will team with the Above and Beyond... Read More

By Michael J. Shapiro | September 18, 2023

California Repeals Travel Ban to States With Anti-LGBTQ+ Laws

Lawmakers questioned the effectiveness of the ban, which had grown to 24 states since its launch in... Read More

By Michael J. Shapiro | September 14, 2023

San Francisco Travel Appoints Scott Beck as President and CEO

Beck will move west from Destination Toronto to succeed Joe D'Alessandro, who will retire in December.... Read More

By Michael J. Shapiro | September 11, 2023

Funding Innovation in the Association World

A joint venture formed by the Endocrine Society and Matchbox Virtual Media aims to bolster technology... Read More

By Michael J. Shapiro | September 6, 2023

Quarterly Hotel Group Business Tops Prepandemic Levels

Fourteen of the top 25 U.S. markets exceeded group revenue from Q2 2019, according to the... Read More

By Michael J. Shapiro | August 17, 2023

Sabre Integrates Cvent Instant Book and Passkey With Res Platform

The travel distribution giant is broadening hotel group-booking functionality for travel managers in... Read More

By Michael J. Shapiro | August 15, 2023