Michael J. Shapiro

Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group U.S.

More than two decades ago my bio for DigitalFOTO magazine began, "Reviews editor Michael Shapiro loves the sushi." I guess I haven't changed much, but I've since traded camera reviews for event-professional content, covering tech, travel, Latin America and beyond, across NMG's brands. You'll still find me with my camera and hamachi, eager to embrace local specialties and the next adventure.

What Michael Covers

Domestic: California, Iowa, Nebraska, Nevada, Great Lakes region (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, Wisconsin)

International: Mexico, Central/South America, Spain, China, India, Japan, Singapore, Taiwan, Southeast Asia

Industry Associations/Exhibitions: AHLA, ASAE, GBTA, PCMA, IBTM portfolio

Industry Segments: Technology, hotels, third parties, business travel, airlines, gaming

The Latest From Michael

Reno Tahoe Officially Names New President and CEO
Reno Tahoe Officially Names New President and CEO
Mike Larragueta, the agency's vice president of sales, and interim president and CEO, has been tapped... Read More
By Michael J. Shapiro | May 7, 2024
Marriott Expands in Europe With Conversions, Adaptive Reuse
Marriott Expands in Europe With Conversions, Adaptive Reuse
The hotel giant expects to debut nearly 100 such projects, representing more than 12,000 rooms, in its... Read More
By Michael J. Shapiro | April 15, 2024
Hopin's StreamYard Products to Be Acquired by Bending Spoons
Hopin's StreamYard Products to Be Acquired by Bending Spoons
One-time event tech juggernaut Hopin is now selling off its remaining assets — StreamYard, Streamable... Read More
By Michael J. Shapiro | April 9, 2024
Hilton Adds NoMad Hotels to Portfolio
Hilton Adds NoMad Hotels to Portfolio
Hot on the heels of its recent purchase of Graduate Hotels, Hilton has acquired a controlling interest... Read More
By Michael J. Shapiro | April 4, 2024
New Leader Named for CEMA
New Leader Named for CEMA
Former advisory board member Brian Mason is now vice president, strategy and operations, as the... Read More
By Michael J. Shapiro | April 1, 2024
Hilton to Acquire Graduate Hotels
Hilton to Acquire Graduate Hotels
The hospitality giant will pay $210 million for all rights and franchise agreements for the... Read More
By Michael J. Shapiro | March 14, 2024
MGM Collection With Marriott Bonvoy Debuts
MGM Collection With Marriott Bonvoy Debuts
Sixteen MGM Resorts properties now can be reserved through the Marriott website and the Marriott... Read More
By Michael J. Shapiro | March 7, 2024
Destinations International Repositions DEI Efforts as Social Inclusion
Destinations International Repositions DEI Efforts as Social Inclusion
The organization believes destination marketers will be served better by resources that focus on... Read More
By Michael J. Shapiro | February 29, 2024
What's in Store for Stova?
What's in Store for Stova?
Kirk Ziehm, the new CEO of the event-technology platform, discusses his background and what the... Read More
By Michael J. Shapiro | February 26, 2024
U.S. Hotels Posted Record-High Daily Rates in 2023
U.S. Hotels Posted Record-High Daily Rates in 2023
According to year-end 2023 data from CoStar, last year saw the highest average daily rate and revenue... Read More
By Michael J. Shapiro | January 18, 2024
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