Physical or Virtual Swag Bags
A trade show just doesn't feel complete for many attendees unless they come away with a swag bag of goodies. Simple, branded promotional products are effective tools for sponsors, but when events move into the digital realm these opportunities could be lost. However, with a little planning, virtual or even physical swag bags can be sent to virtual attendees.
"Even though many events have been moved online, it doesn’t mean you have to lose that 'gift of engagement,'" said Jennifer D. Collins, CMP, president and CEO of JDC Events, which just launched its own swag-bag service for digital events. "The swag can be sent online, or we can ship a physical bag — which offers a great opportunity to extend your brand."
For tangible swag bags, JDC sources the packaging, collects sponsor-provided items, and then collates, stuffs and ships the bags. Digital swag bags, on the other hand, can be designed to incorporate sponsor branding at the point of virtual entry, and could include gift cards, discount codes, digital publications or other digital goodies.