Maritz Global Events Partners With Communications Firm DRPG

The two firms have formed an alliance called "More Than an Experience." 

Maritz Global Events and communications firm DRPG have formed an alliance called "More Than an Experience." 

According to both partners, the partnership will focus on the participant experience, as well as on delivering memorable, sustainable solutions for events. To achieve this, the client offering will leverage behavioral science, research and insights, as well as expertise in communication methodology and design, and will "unlock and activate a new level of creativity, strategic thinking, content development, engagement, technology and logistics, and operations."

“The pandemic has forever changed the landscape of our industry, and our clients are asking ‘What’s next?’ They want and need something new and different as they are expected to push boundaries, justify budgets and increase the power of their event investments,” said David Peckinpaugh, president of Maritz Global Events. “With this creative alliance, clients can expect an even more considered approach, putting the audience and the outcome at the very heart of the solution.”
 
“With More Than an Experience we’re challenging the ways our industry has always done things. It’s a different way of looking at communication, a different way of working. We want to shake things up, by making all the things the market has told us they wanted more of, possible,” added Dale Parmenter, founder and CEO of DRPG. “The combined strength of the DRPG and Maritz Global Events brands is an incredibly compelling proposition, as it brings together some of the most experienced and skilled industry talent globally.”