Video: Can CVBs Stay Resilient in a Changing Landscape?

At IMEX, Destinations International’s top execs explain how bureaus need to rethink funding and do more to boost visibility.

Lisa A. Grimaldiby Lisa A. Grimaldi
October 13, 2026

Which key issues are convention and visitor bureaus facing today? Destinations International President and CEO Don Welsh and COO Gretchen Hall sat down with Northstar Meetings Group’s Lisa Grimaldi.

The three discussed how CVBs need to diversify their funding, and the ways they’re using and adapting to AI. The conversation also looked at how bureaus have shifted their focus from filling beds and venues to working for the good of their communities, as well as for the benefit of their visitors.

Watch the video to learn more.

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