Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Disney Influencer Dies From Food Allergy at Industry Event
Disney Influencer Dies From Food Allergy at Industry Event
Proper handling of event menus and participants' dietary needs could have prevented Dominique Brown's... Read More
Sustainable Menu Lessons Highlight Tahoe Event
Sustainable Menu Lessons Highlight Tahoe Event
Northstar Meetings Group's Small & Boutique Meetings – Fall, held in South Lake Tahoe, also... Read More
Meetingjobs Announces New Career Master Class
Meetingjobs Announces New Career Master Class
The site's president, Dawn Penfold, will counsel participants through the complexities of job... Read More
On Location: Sustainable Seattle
On Location: Sustainable Seattle
One of the most environmentally conscious cities in the country offers plenty of venues for events... Read More
TMS Asia Pacific Partners With ATEX for 2025 Conference Program
TMS Asia Pacific Partners With ATEX for 2025 Conference Program
The second iteration of the The Meetings Show APAC will take place next April at the Marina Bay Sands... Read More
Destination Southwest Heads to The Woodlands
Destination Southwest Heads to The Woodlands
Northstar's premiere hosted-buyer event for meeting planners sourcing events in the U.S. Southwest... Read More
Massachusetts
Massachusetts
Learn why you should host your next meeting, event or conference in Massachusetts.... Read More
Louisville Continues Its Banner Year for Tourism and Events
Louisville Continues Its Banner Year for Tourism and Events
Kentucky's largest city has welcomed a number of key events in 2024 and seen its meetings volume... Read More
Park City
Park City
Whatever the season, an activity-centric destination like Park City means visitors will be playing... Read More
Creative Ideas for Meetings and Events
Creative Ideas for Meetings and Events
These standout suggestions come from Northstar Meetings Group’s recent hosted-buyer events.... Read More