Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Smart Strategies for Independent Meeting Planners in the Coronavirus Crisis
Smart Strategies for Independent Meeting Planners in the Coronavirus Crisis
Some tips for right now and setting your business up for the year ahead.... Read More
By Sarah J.F. Braley | March 20, 2020
New Zealand's Incentive Magic
New Zealand's Incentive Magic
Mountain and water adventures await in the Southern Hemisphere.... Read More
By Sarah J.F. Braley | March 19, 2020
Spun-Mar-Sherman Hogue-Explore Fairbanks2
Pacific Northwest
The Residence Inn Boise Downtown City Center opened last December with 180 apartment-style suites.... Read More
By Sarah J.F. Braley | February 1, 2020
Julie Coker, Head of Philly's CVB, to Take Over in San Diego
Julie Coker, Head of Philly's CVB, to Take Over in San Diego
The Philadelphia Convention and Visitors Bureau already has begun an executive search for her... Read More
By Sarah J.F. Braley | January 17, 2020
irving-texas-skyline
Fort Worth/Irving
In these two top Texas meetings cities, Fort Worth has welcomed the high-tech Sinclair Hotel and... Read More
By Sarah J.F. Braley | January 6, 2020
Taking the Emotion Out of Negotiations
Taking the Emotion Out of Negotiations
Learning to control your reactions can make planner-supplier interactions more cordial.... Read More
By Sarah J.F. Braley | December 10, 2019
the-driskill-hotel-austin-destination-texas
Looking Ahead to 2020: Don't Fear a Slowdown
The hospitality business is strong enough to weather a downturn, says Michael Dominguez.... Read More
By Sarah J.F. Braley | December 9, 2019
Dallas-skyline-visit-dallas
Craig Davis Leaves Pittsburgh for Dallas CVB
The president and CEO of the Pennsylvania city is taking on another high-profile bureau.... Read More
By Sarah J.F. Braley | December 4, 2019
There's Now More to Love at the Four Seasons Resort Bora Bora
Six of the luxury property's eight new overwater bungalows have infinity-edge plunge pools.... Read More
By Sarah J.F. Braley | November 20, 2019
10 Hottest Event Gift and Giveaway Ideas for 2020
10 Hottest Event Gift and Giveaway Ideas for 2020
Planners' favorite gifts, gadgets, tips and more.... Read More
By Sarah J.F. Braley | November 20, 2019
More