Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

New Zealand OKs Events for Up to 100 People
New Zealand OKs Events for Up to 100 People
The current attendee caps across all aspects of New Zealand business and social gatherings will be... Read More
By Sarah J.F. Braley | May 15, 2020
Advice From a Meetings Industry Headhunter
Advice From a Meetings Industry Headhunter
An inside look at the current job market with executive recruiter Dawn Penfold, founder and president... Read More
By Sarah J.F. Braley | May 15, 2020
New Zealand Events Industry Draws Up New Guidelines as the Country Starts to Reopen
New Zealand Events Industry Draws Up New Guidelines as the Country Starts to Reopen
On Monday, gatherings of up to 100 people are expected to be allowed, as no new coronavirus cases have... Read More
By Sarah J.F. Braley | May 8, 2020
Webcast: How to Come Back After a Crisis
Webcast: How to Come Back After a Crisis
Thurs, June 11, 2020 2:00 PM ET... Read More
By Sarah J.F. Braley | May 7, 2020
Dallas to Pursue New Cleanliness Certification
Dallas to Pursue New Cleanliness Certification
The convention center and several city-owned venues will be part of the GBAC Star certification... Read More
By Sarah J.F. Braley | May 7, 2020
Ask the Attorney: Your Coronavirus Contract Questions Answered
Ask the Attorney: Your Coronavirus Contract Questions Answered
On Demand... Read More
By Sarah J.F. Braley | April 16, 2020
New Zealand Creates Recovery Event for Meetings Industry
New Zealand Creates Recovery Event for Meetings Industry
To help with post-coronavirus efforts, CINZ is launching Be Reconnected, to be held Dec. 1.... Read More
By Sarah J.F. Braley | April 6, 2020
Coping With Coronavirus: Hotels, Venues Donate Leftover Food and Supplies to Employees, Charities
Coping With Coronavirus: Hotels, Venues Donate Leftover Food and Supplies to Employees, Charities
Las Vegas Sands is helping out medical personnel and first responders with a donation of 2 million... Read More
By Sarah J.F. Braley | April 1, 2020
Tales From the Front Lines: COVID-19 Cancellation Woes
Tales From the Front Lines: COVID-19 Cancellation Woes
Every contract is different, as are planners’ experiences when cancelling or rescheduling meetings... Read More
By Sarah J.F. Braley | March 30, 2020
EIC Provides Advocacy Letters Seeking Federal Relief From Coronavirus Devastation
EIC Provides Advocacy Letters Seeking Federal Relief From Coronavirus Devastation
In a letter to the industry, Events Industry Council CEO Amy Calvert seeks to unify all factions and... Read More
By Sarah J.F. Braley | March 25, 2020
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