Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

12 Ways to Celebrate Remote Employees

When congratulating someone in-person is not an option, consider these creative ways to boost worker... Read More

By Sarah J.F. Braley | August 31, 2020

New Broadcast Studio Opens at Houston's Convention Center

The Avenida Houston Virtual Studio is a permanent facility for hosting digital and hybrid events.... Read More

By Sarah J.F. Braley | August 27, 2020

EIC Releases New Guide to Meeting and Event Design

The publication is a living document that will evolve over time.... Read More

By Sarah J.F. Braley | July 22, 2020

Digital Hosted-Buyer Meeting for Independent Planners Provides Legal Advice, Camaraderie

Northstar Meetings Group's Interact event welcomed 42 industry professionals for supplier meetings and... Read More

By Sarah J.F. Braley | July 15, 2020

Webcast: Affordable, Sustainable, Live: New Strategies for Green Events

Wed., Dec. 9, 2020 2:00 PM EDT... Read More

By Sarah J.F. Braley | June 18, 2020

Webcast: New Contract Considerations for Live Events

Wed., Oct. 14, 2020 2:00 PM EDT... Read More

By Sarah J.F. Braley | June 18, 2020

New and Improved Meetings Hotels 2020

While the world stayed at home, these 12 properties finished renovations or prepped for grand... Read More

By Sarah J.F. Braley | June 11, 2020

United Asks Passengers to Complete Health Self-Assessment

The process will take place during check-in through the airline's app, online, at the airport kiosk or... Read More

By Sarah J.F. Braley | June 10, 2020

New Zealand OKs Events for Up to 100 People

The current attendee caps across all aspects of New Zealand business and social gatherings will be... Read More

By Sarah J.F. Braley | May 15, 2020

Advice From a Meetings Industry Headhunter

An inside look at the current job market with executive recruiter Dawn Penfold, founder and president... Read More

By Sarah J.F. Braley | May 15, 2020