Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

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Sitting Pretty, Spaced Apart
Pull together a warm palette for your next room set.... Read More
By Sarah J.F. Braley | November 4, 2020
Golden Candle Glow
Golden Candle Glow
Bet you can't guess which classic trend is getting a fresh spin.  ... Read More
By Sarah J.F. Braley | November 2, 2020
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Group Dinner Greens
For your next ideal banquet site, look no further than the fairway.... Read More
By Sarah J.F. Braley | October 26, 2020
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Spooky Sprinkles
Tired of orange and black? Put a sweetly colorful new spin on Halloween.... Read More
By Sarah J.F. Braley | October 22, 2020
Ask the Attorney: New Contract Considerations for Live and Hybrid Events
Ask the Attorney: New Contract Considerations for Live and Hybrid Events
Wed., Nov. 18, 2020 2:00 PM EDT  ... Read More
By Sarah J.F. Braley | October 20, 2020
Northstar's First Hybrid Event Makes a Tangible Impression on Planners
Northstar's First Hybrid Event Makes a Tangible Impression on Planners
Industry partners come together to demonstrate how to meet safely and effectively in the Covid-19 era.... Read More
By Sarah J.F. Braley | October 20, 2020
Travel Leaders Announce Support for New Hospitality and Jobs Recovery Act
Travel Leaders Announce Support for New Hospitality and Jobs Recovery Act
Updated Oct. 16, 2020. A new bill introduced in the Senate this week would create tax credits and... Read More
By Sarah J.F. Braley & Elise Schoening | October 16, 2020
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Table Talk
Try this new arrangement for a group meal.... Read More
By Sarah J.F. Braley | October 16, 2020
Uncut Grasses
Uncut Grasses
We seriously can't get enough of this do-it-all decoration.... Read More
By Sarah J.F. Braley | October 14, 2020
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For Hire: Techno-Savvy Presenters
ESpeakers' new certification helps planners vet their virtual options.... Read More
By Sarah J.F. Braley | September 29, 2020
More