. Philadelphia's Temple University Launches New Undergraduate Degree in Events | Northstar Meetings Group

Philadelphia's Temple University Launches New Undergraduate Degree in Events

The bachelor's program will cover risk management, sustainability, marketing, finance and logistics, as well as new technologies and emerging trends.

Temple University's Speakman Hall, home of the School of Sport, Tourism and Hospitality Management
Temple University's Speakman Hall, home of the School of Sport, Tourism and Hospitality Management

In Philadelphia, Temple University’s School of Sport, Tourism and Hospitality Management has launched a new Bachelor of Science in Event and Entertainment Management program.

"If 2020 has taught us anything, it’s that we all need to be agile and flexible, and that’s especially true for anyone who wants to work in the event or entertainment industries," said Christine Cleaver, an assistant professor in the school and founder of the new degree. "This new program will equip our students with the knowledge and skills needed so they can become leaders and adapt as these industries continue to evolve and grow."

Students will take classes in all aspects of event management, including risk management, sustainability, marketing, finance and logistics, as well as new technologies, emerging trends and essential business principles.

The program will encourage students to get real-world experience through class projects, industry-related hours and two required internships, which will allow them to graduate with hands-on event experience. Aside from their university diplomas, students also will graduate with certifications in event software systems.

"At STHM, we pride ourselves on offering experience-driven education, and that’s a perfect description for this new bachelor’s degree program," said Jeremy Jordan, associate dean of the school. "We have the entire city of Philadelphia as our classroom, and with this degree, graduates will be well prepared to manage a variety of events, including fairs, festivals, entertainment and sporting events, meetings, and trade shows."

Applications are being accepted for the fall 2021 semester. Click here for more information or contact Samantha McGrady, assistant director of enrollment.