Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Travel Execs, Dept. of Commerce Discuss Business Travel Recovery

A delegation of 11 industry leaders met yesterday with U.S. Deputy Secretary of Commerce Don Graves.... Read More

By Sarah J.F. Braley | March 9, 2022

Incentive Trends for 2022 and Beyond

Weds., March 30, 2pm EDT... Read More

By Sarah J.F. Braley | February 27, 2022

Unique Wellness Ideas for Events and Travel

From serene surroundings to healthy snacks and physical activities, these wellness initiatives will... Read More

By Sarah J.F. Braley | February 14, 2022

Following CES in Las Vegas, Nearly 1,000 Meals Were Donated

Organizations such as the Salvation Army of Southern Nevada distributed the meals to those in need.... Read More

By Sarah J.F. Braley | January 26, 2022

Rethinking Meeting Design for Live Events

Weds., March 2, 2 pm EST... Read More

By Sarah J.F. Braley | January 20, 2022

Fort Worth Convention Center Expansion Funds Approved

Money from the American Rescue Plan Act will jump-start the stalled Texas project.... Read More

By Sarah J.F. Braley | January 13, 2022

Meetings Mean Business Names Boston CVB Head as Co-Chair

Martha J. Sheridan takes on the two-year position to further the coalition's aim to prove the value of... Read More

By Sarah J.F. Braley | January 12, 2022

CES 2022 Welcomed More Than 40,000 Attendees to Las Vegas

While quite a drop from the 170,000 in-person participants in 2020, this year's attendance marked a... Read More

By Sarah J.F. Braley | January 10, 2022

Cvent Now Trading on Nasdaq

The meetings technology powerhouse worked with Dragoneer Growth Opportunities Corp. to reenter the... Read More

By Sarah J.F. Braley | December 9, 2021

7 Top Business Travel Risk Factors for 2022

Extreme weather and the pandemic head the list of Riskline's predictions for next year.... Read More

By Sarah J.F. Braley | November 29, 2021