Team

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

Redefining Wellness for Meetings and Events

Wed., Aug. 10, 2022, 2 p.m. EDT... Read More

By Sarah J.F. Braley | June 27, 2022

Event Design Shapes MPI's WEC in San Francisco

More than 1,800 meeting professionals gathered in person to help celebrate the organization's 50th... Read More

By Sarah J.F. Braley | June 24, 2022

Meeting Planners Salary Update: Event Organizers Are Still in Demand

Northstar Meetings Group's 2020 Meeting Planner Salary Survey showed event professionals earned a... Read More

By Sarah J.F. Braley | June 15, 2022

Airport Crowd National Tourism and Travel Strategy

CDC to Repeal Predeparture Covid Testing for All Inbound Air Travelers

The move is projected to bring 5.4 million visitors to the United States and $9 billion in spending... Read More

By Loren G. Edelstein & Sarah J.F. Braley | June 10, 2022

Survey Finds Preflight Covid Testing Deters Int'l Travel to U.S.

The U.S. Travel Association says the predeparture requirement for vaccinated international air... Read More

By Sarah J.F. Braley | May 12, 2022

Travel Organizations Celebrate National Travel and Tourism Week

Aiming to move beyond pandemic-era challenges, this year's NTTW theme looks ahead to the "Future of... Read More

By Sarah J.F. Braley | May 3, 2022

Ask the Recruiter: How to Get a Better Job in the Meetings Industry

Weds., April 13, 2 p.m. EDT... Read More

By Sarah J.F. Braley | March 28, 2022

Choose Chicago Names First Female President and CEO

Lynn Osmond, currently president and CEO of the Chicago Architecture Center, takes on her new role at... Read More

By Sarah J.F. Braley | March 21, 2022

Travel Execs, Dept. of Commerce Discuss Business Travel Recovery

A delegation of 11 industry leaders met yesterday with U.S. Deputy Secretary of Commerce Don Graves.... Read More

By Sarah J.F. Braley | March 9, 2022

Incentive Trends for 2022 and Beyond

Weds., March 30, 2pm EDT... Read More

By Sarah J.F. Braley | February 27, 2022