Why This Event Pro Is 'Canadian at Heart'

Luiz Matta of Malu Events discusses what keeps him bringing groups back to Canada.

January 22, 2024


Multisensory Incentives
Multisensory Incentives
Canada offers a vast range of incentive experiences, for those passionate about wellness, gastronomy, culture and more. Click here to learn about Canada's impactful incentive experiences. 

From the magic of the Northern Lights to the cultural and gastronomic riches of its major cities, Canada offers countless ways to create powerful incentive events. But for Luiz Matta, CEO and president of Malu Events, LLC, what may be even important is the strength of the relationships and the trust his organization has built with Destination Canada and its partners.
 
In this video, Matta discusses his organization’s experiences with bringing groups to Canada — from ski incentives to Whistler and Banff to wine tours through Niagara on the Lake and fine dining in Quebec — and how he works with Destination Canada to ensure the right fit for each group.
 
Watch the video above to learn why Matta considers himself “Canadian at heart.”

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