Incentive Industry Roundtable: Predictions for the Year Ahead

In the third and final installment of Incentive's annual Industry Roundtable, panelists discuss trends in merchandise rewards and what they expect to see in the months ahead.

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In this lively conversation between seven luminaries from across the incentive industry touches on a wide range of topics, including big data, artificial intelligence and the economy’s effects on rewards and recognition. In this first of three parts, the panelists offer up the one trend they believe is having the greatest influence on rewards and recognition today. The answers might surprise you.

This year's panelists are:

  • Rhonda Brewer, vice president, sales, BCD Meetings & Events
  • Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics
  • David Gould, CEO of CR Worldwide
  • Tony Lorenz, CEO of PRA
  • Mike May, president/owner of Brightspot Incentives & Events
  • Steve O'Malley, division president, Maritz Travel
  • Melissa Van Dyke, president of the Incentive Research Foundation