Creative Ways to Find Sports Event Venues

As you look toward planning future sports events, follow this guide to discover eight ways to find unusual venues.


The events industry continues to face unprecedented challenges as the world combats the coronavirus pandemic. Countless meetings, conferences and trade shows have been cancelled or postpone, and the sports industry has hit equally as hard. With many stadiums and arenas currently shuttered or limited to only specific use cases, event organizers need to navigate new venue possibilities as programs begin to come back online.

Luckily, even before COVID-19 challenges presented themselves, savvy sports event organizers were partnering with destinations on innovative and creative ways to stage sports competitions. It's this kind of ingenuity that will pay dividends under the "new normal". Many competitions could potentially be held in unique locations such as beaches, parking garages or even airport hangars. The possibilities are endless.

SportsTravel, in partnership with the Atlantic City Sports Commission, recently published an exclusive guide to finding and booking unique sports events venues. You can download your guide now. The guide offers expert insight into: 

Rethinking Convention Spaces

Many convention centers are investing in features such as social distancing infrastructure and accessible flooring that can be easily transformed, with an eye towards easing logistical challenges for sports event organizers. You can read about the specific efforts of destinations such as the Atlantic City Convention Center in SportsTravel's guide.

Making the Most of Location

Photogenic spots and scenic locales can make for some of the most memorable venues -- and work doubly well in today's world when they're based outdoors. Take note of events such as the North American Sand Soccer Championships in Virginia Beach, Va., and the Jersey Jumps Beach Vault — a pole-vaulting competition in Atlantic City — to appreciate what a stunning natural backdrop can do for a competition.

Placing New Sports in Historic Venues

In Toronto, the former home of the National Hockey League's Maple Leafs is now hosting esports competitions. So is the historic Jim Whelan Boardwalk Hall in Atlantic City. Repurposing historic locations can add value to the event and help to reinvigorate the venue. Find more inspiration in SportsTravel's guide.

Challenging Expectations

Take your sporting event to unexpected locations. Think bowling in a NASCAR speedway, serving up beach volleyball near a British palace or elevating karate competitions to the top of a skyscraper. The possibilities are endless.

Reexamining Infrastructure

Download the SportsTravel's exclusive guide to finding creative sports event venues to learn how industry professionals transformed unique spaces into creative sports events venues. Sometimes all it takes is another look around a destination to discover the hidden treasures.

Download your guide now.