Photo Credit: VISIT Milwaukee
There are few cities in America as associated with beer as Milwaukee. As a result, there are a huge number of options for groups coming to the city to hold special events in breweries large and small, beer halls, and even historic sites like the Pabst Mansion.
Now Visit Milwaukee, the area’s convention and visitors bureau, has launched The Original Brew City Beer Map, detailing 62 locations and companies of interest to beer aficionados. And many beer tours are available whether walking or driving, in the city or the surrounding region, and in groups or by individual attendees.
The biggies, of course, are The Miller Brewing Company and Pabst, both of which have a variety of venues available to groups. Miller’s venues range from ornate Bavarian-style Miller Inn’s Stein Hall (80 seated, 120 standing) to the rough-hewn, arched Historic Miller Caves, where Frederick J. Miller stored his first brews.
But plenty of smaller breweries offer tours and tasting rooms, including Sprecher Brewery and Lakefront Brewery, which are credited with revitalizing Milwaukee’s craft brewing scene more than 30 years ago.
“Groups or conventions would find our map useful because they can plan their tours around beer gardens, beer history, beer sites, or the actual breweries themselves, says Kristin Settle, director of communications of Visit Milwaukee. “You can mix and match based on level and type of activity, as well as time of year. Many of the places on the map cater to larger groups, and some include activities to keep the team engaged.”