. How To Improve Your Meeting's ROI, Naturally | Northstar Meetings Group

How To Improve Your Meeting's ROI, Naturally

Enhancing Meetings for Connectivity, Health & Sustainability


The saying "you need to get out more" applies more to your events than you might think: Studies show that exposure to greenery, fresh air, water, and more can not only decrease the stress levels of meeting attendees, but also spark their creativity, help hone their focus, increase cognitive functioning, and inspire new directions in conversation. The result: more productive gatherings and satisfied minds. 

As planners, what we have to do is filter out how this information on the benefits of nature is going to be useful and how to fit it into a program's budget. While not all meetings can take place on the sundeck of a cruise ship or alongside hole nine of a golf course, events both large and small can take steps to better welcome the outdoors into their meetings. 

Advice on bringing more natural elements into your MICE events -- whether that means sprucing up your indoor venue with a bit of flora and fauna or immersing your attendees in nature with an outdoor venue -- comes via this downloadable guide. You'll receive insight on: 

  • Choosing destinations and venues that are taking an environment-first approach.
  • Identifying opportunities for taking meetings themselves outside.
  • Incorporating natural elements into interior décor and design.

 Download our white paper, Act Naturally, to learn how you can take your meetings to the next level.