. Is it Time for Optimism? New PULSE Survey to Gauge Expectations for In-Person Events | Northstar Meetings Group

Is it Time for Optimism? New PULSE Survey to Gauge Expectations for In-Person Events

Northstar Meetings Group’s ongoing research is now open for meeting planner comments.

Pulse Survey Graphic People Face Masks Illustration

How are your meeting and event plans shaping up for 2021? How soon will you hold in-person events? Will you require or provide Covid tests? Is hybrid the answer? These are among the timely questions we’re asking in Northstar Meetings Group’s latest PULSE Survey.

As vaccines are slowly administered and Covid-19 cases seem to be leveling in some areas, Northstar is again taking the pulse of meeting and event planners. Our first survey of 2021 revealed new hopes — and new worries — among event professionals. Most were expecting the rollout of vaccines to accelerate our industry’s recovery. However, very few were focused on booking in-person events just yet.

The PULSE Survey, launched in March 2020, captures changes in meeting planner sentiment and expectations as our industry responds to the challenges and imperatives brought by the worldwide pandemic. Executive summaries of previous surveys provide insight into the trajectory of the industry’s response over the past 11 months.

Your continued participation in these surveys allows us to track changes and share your collective needs with industry stakeholders worldwide. Please take the current survey now. Thank you for your very valuable input.