IMEX Group Report Calls for Greater Sustainability in the Meetings Industry

The paper, the first in the organization’s #Natureworks series, emphasizes the need for events professionals to embrace a circular economy. 


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The IMEX Group has released "The Regenerative Revolution, A New Paradigm for Event Management," a report that calls on the meetings industry to embrace a circular economy — one that is built on reusing, refurbishing and sharing resources to minimize waste, pollution and carbon emissions. The guide is the first in the exhibition company’s #Natureworks series, sponsored by Marriott International. IMEX Group plans to release more reports on the links between nature and business over the next year.

The report, written by Guy Bigwood, managing director of the Global Destination Sustainability Movement, reveals the potential economic advantages of a circular economy. Food waste and climate change are among the issues covered in the report. The guide also includes actions that events-industry professionals can take to be part of the circular economy, and it highlights the vision of more than 1,000 global organizations that have united behind the New Plastics Economy Initiative

The report concludes by outlining a new events framework, Hannuwa, which aims "to inspire, educate and guide event professionals on their transition to more regenerative and circular event management." IMEX plans to practice Hannuwa for its face-to-face events once they return.

"From the start we knew this information, the case studies, the research and these voices were going to make a huge impact," said Carina Bauer, CEO of the IMEX Group. "Our Regenerative Revolution report is a call to action and a powerful reminder that, as human beings, we are nature. Planet earth is our home. And it’s the only one we have. Now is the time for us all to act collectively, not in shame but in hope and with purpose. We all need to change our ways, and to lead with conviction. With the generous support of Marriott International we believe this ground-breaking report will inspire change and action; proving that our industry can — and should — positively regenerate, not merely restart.”