IMEX Group, Messe Frankfurt Extend Partnership for Three Years

The IMEX Group and Messe Frankfurt have extended their partnership until 2025. The convention facility has worked with the IMEX Group since the first IMEX in Frankfurt in 2003; it will host the 2022 edition of the trade show May 31-June 2. 

In announcing the extension, IMEX Group's director of operations Mark Mulligan, said "Messe Frankfurt has been a very supportive and flexible partner along the way, working with us to regularly evolve the show to meet the needs of our global industry. This year’s IMEX in Frankfurt is set to be very special – we’re returning to Frankfurt for the first time in two years and also celebrating 20 years of the show."

Michael Biwer, vice president of guest events at Messe Frankfurt, added "IMEX has a very special significance as an important long-standing guest organizer and at the same time as a strategic MICE industry partner."

The 2022 IMEX in Frankfurt show is expected to be of a similar size and scale to the 10th edition of IMEX America, which took place in Las Vegas in November 2021.

"We’re experiencing strong demand from both buyers [2,000 from 70 countries] and exhibitors, all of whom are motivated and excited to get back to doing business face to face," IMEX Group CEO Carina Bauer. "The steady pace of registration a full two months before we open reflects the industry’s quickening recovery."

Bauer added that a range of international exhibitors – destinations, venues, technology partners, incentive companies and more – are planning to participate in the show, with many taking the opportunity to launch new strategies, campaigns and products. Among the expected announcements are the launch of new convention centers in the Middle East and the U.K., as well as details on the sustainability strategies of destinations.