Nikon's racing-friendly, NASCAR-branded binoculars have proven more popular than regular ones in recent incentive programs, according to Brian Galonek, president of Sturbridge, Mass.-based All-Star Incentive Marketing, proving that licensed products can add a benefit to merchandise in any market segment.
Nikon's NASCAR binoculars are light (under 10-and-one-half ounces), fit in a shirt pocket and have wide fields of view -- perfect for keeping an eye on souped-up cars as they zoom left around the oval track.
Two models are available, 10 x 25 and 8 x 25, and both pairs feature multi-coated optics, retractable eye cups for use with glasses, and are water resistant. These binoculars can keep an item in focus as close as 11.4 feet -- 8.2 feet for the 8 x 25 model -- so if they are given as part of a travel award including a trip to the racetrack, you don't need to worry about seating your group right up front.