. Philadelphia CVB Appoints Chief Health Advisor, Launches Health Pledge | Northstar Meetings Group

Philadelphia CVB Appoints Chief Health Advisor, Launches Health Pledge

The new measures aim to provide reassurance and guidance to planners in the wake of COVID-19. 


Coronavirus and Meetings
Head here to see Northstar Meetings Group’s comprehensive and continuing coverage of how the pandemic is affecting meetings.

The Philadelphia Convention and Visitors Bureau has unveiled the "PHL Health Pledge," a new initiative to increase awareness of the destination's efforts to safely welcome back visitors and groups as the city reopens for business. The bureau also named David Nash, MD, MBA, dean emeritus of the Jefferson College of Population Health, to serve as chief health advisor.

In his role, Nash will provide advice and guidance to meeting and event planners, based on frequently updated public health guidelines, reports and protocols. He will also serve as a CVB spokesperson on health and safety issues.

"I look forward to supporting Philadelphia's tourism leaders in reviving this critical element to our city's economy and livelihood," said Nash. "By instituting the proper public health protocols, our hospitality industry should be able to safely and effectively support and protect travelers when the time comes. I'm excited to work in partnership with PHLCVB and their meeting-planner customers as they re-envision the convention and visitor experience. By incorporating the already sound and thoughtful guidelines presented by the Centers for Disease Control, as well as state and local public health officials, I'm confident we can develop a safe and healthy plan for all visitors."

Nash also will work closely with the 18-member PHL Health Advisors, a subcommittee of the bureau's PHL Life Sciences division and its nursing leadership committee. PHL Health Advisors is composed of experts in their respective fields, among them public health, infectious disease, medical research and mental health; they will serve as resources and will update the bureau on the latest medical information and local medical advancements in the fight against COVID-19. The team will also serve as the bureau's internal review board for public health and safety best practices and protocols.

"Ensuring the health and safety of our visitors is paramount to our industry's and our city's recovery," said Gregg Caren, president and CEO of PHLCVB. "This initiative will showcase our destination's unstoppable ingenuity, leveraging our robust life sciences industry by drawing upon their expertise to safely welcome visitors when the time is right."

Dr. Nash and the Health Advisors subcommittee are key components of the PHL Health Pledge initiative, which includes guidance for sanitation, cleanliness and increased public health awareness for its members.

The initiative also offers an aggregated list of safe-travel plans from national partners like the U.S. Travel Association, as well as many local tourism partners, for review by potential visitors; a hospitality health pledge that can be signed by CVB members and other local tourism-related businesses to show their commitment to new health and safety standards; and ongoing training and support for the CVB's members, to keep abreast of public health best practices.