The Sunshine State welcomed a record 126.1 million out-of-state visitors last year, according to the state's tourism marketing agency, Visit Florida. This marks the eighth-consecutive record year for Florida tourism, exceeding the 2017 record of 118.8 million visitors by 6 percent.
Visit Florida estimates a record 111.8 million domestic visitors traveled to the Sunshine State in 2018, marking an increase of 7 percent year over year. The state tourism record also includes 10.8 million overseas visitors and 3.5 million Canadians who traveled to Florida last year.
"Visit Florida is known across the world for delivering innovative destination marketing to ensure that we are reaching the right people with the right message," said president and CEO of Visit Florida Dana Young in a release about the achievement. "With today's announcement of an eighth-consecutive record-breaking year, it's clear that by focusing on value and data-driven campaigns, Visit Florida and the tourism industry have achieved unprecedented success."
The statewide news comes after another local convention and visitors bureau, Visit Tampa Bay, announced a record-breaking year for tourism revenue. For 2018, Visit Tampa Bay's $673.5 million in tourism-development tax revenue was 4.5 percent over the record set in 2017.