ASAE to Develop Association Insight Center

The hub for industry data will offer research insights and evolving best practices for association leaders.

To better assist their constituents in responding to today's rapidly evolving business environment, the American Society of Association Executives is developing the Association Insight Center, a resource for industry data and a go-to source for best practices.

The AIC is designed to be a hub for timely, actionable research and market-based insights covering a wide range of association-industry topics. There will be innovative sponsorship opportunities for industry partners as well, providing exposure and allowing them to engage their audience within the hub.

"The pace of change and innovation in the association management profession is rapidly accelerating," said ASAE president and CEO Michelle Mason, FASAE, CAE. "To maintain relevance, proactively meet new challenges and minimize risk, association leaders need access to timely data, insights from industry thought leaders and professionally facilitated learning sessions."

Association Forum, which serves about 4,000 association professionals, will be a strategic partner in the development of the AIC. The initiative is based on collaborative discussions among leadership from both organizations.

Association consulting firm McKinley Advisors is also a collaborator in the effort, and will provide research, strategy, facilitation services and access to subject-matter experts for the AIC. "The Association Insight Center will transform how we look at decision-making in the association community," said Jay Younger, FASAE, president and CEO of McKinley Advisors. "AIC will allow us to leverage the tremendous power of collaboration in our sector to create a new level of collective, actionable wisdom for associations worldwide. It’s going to be very exciting."

A steering committee of association CEOs will convene early this year to discuss areas of focus, likely to include how associations should adjust their business, membership, talent and event strategies as the industry continues to deal with the Covid-19 pandemic. Insights from the AIC will be showcased at the Global Summit on the State of the Association Industry at the ASAE Annual Meeting in Nashville on Saturday, Aug. 20, 2022.