On-Demand Video: How Association Forum Pivoted to a "Virtual from Chicago" Holiday Showcase

Leaders from the industry association share their case study of transforming an event from in-person to digital.

January 8, 2021

Holiday Showcase is a 32-year tradition for Association Forum and its 4,000 association member organizations. Faced with the challenges inherent in meeting face-to-face in today’s environment, how did Association Forum shift to virtual, stay true to the event’s mission, and produce an experience that attracted a record-breaking number of attendees and exhibitors, participating in nearly 10,000 program “views” and over 35,000 exhibitor interactions?
 
According to Michelle Mason, CEO, Association Forum, partners make it possible. In this on-demand video, hear from Michelle and key members of her team and her partners at Northstar Meetings Group to learn how they did it.  

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