SITE Reveals 2025 Crystal Award Winners

The outstanding incentive-travel programs were announced during the Society of Incentive Travel Excellence’s annual conference in Tulum, Mexico, this week.

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Ladidadi Events & Incentives' program for ShipBob's Presidents Club received the Crystal Award for Excellence in Incentive Travel, North America. Photo Credit: Sergio Reyes Torre

The Society for Incentive Travel Excellence recognized top incentive-travel programs and the professionals who designed them during the organization’s Crystal Awards gala, held during SITE's annual conference taking place this week in Tulum, Mexico.

"It is thrilling to celebrate these incredible achievements through the Crystal Awards," said SITE CEO Annette Gregg. "The Crystals celebrate and uplift top incentive leaders, and it's an annual honor to recognize the hard work, innovation and creativity powering these programs and shaping transformative incentive-travel experiences."

Carina Bauer, CEO of the IMEX Group, which sponsors the gala, added, “The Crystal Awards reward and recognize excellence in incentive travel, and provide recipients with the ultimate proof of their professionalism and impact. It's a highlight each and every year to champion the enduring impact of these incentive-travel experiences on people, businesses and the places they go."

The Crystal Awards’ top honor, the Par Excellence award, was shared by 360insights and Banff & Lake Louise Tourism. The two organizations were recognized for their joint efforts and contributions to CSR activities that were part of an incentive program held last year in Banff.

Honoring the best

Following is a list of the other award winners.

The program designed by Ladidadi Events & Incentives — ShipBob’s Presidents Club 2024 — also received Incentive/Northstar Meetings Group's Motivation Masters award for Best Employee Program.