Best Virtual Program: Augeo and Toyota
When the pandemic made Toyota Motor North America’s incentive trip impossible, the automaker was determined to keep a popular element of the program, albeit in a new version, to reward the hard work of the 102 winners from the New York area.
The in-person experience, where winners select goods based on points earned for their sales achievements, is a highlight of Toyota’s typical incentive trips. Working with motivation firm Augeo, Toyota created a cutting-edge, 3D digital shopping spree this year.
From the comfort of their homes, winners entered the virtual gifting hall to visit its eight themed booths: apparel and accessories; home; electronics; wellness; outdoor; tool and kitchen; swag; and culinary collection.
Attendees could visit the gift booths in any order and as many times as desired. Each winner was allocated points to spend, based on their 2020 sales achievements.
Concierges were on hand to answer questions using a shared-screen feature. A chat function was also built into the platform, so participants could communicate with each other during the spree.
Once gifts were placed in the shopping cart, the system tallied the winners’ remaining points and gave them the option to convert them to a gift card or to make a charitable donation, resulting in a contribution of almost $3,000 to the American Cancer Society.
In a post-event survey, 90 percent said they were very satisfied or satisfied with the experience, and 95 percent gave high marks to the platform.