Incentive Marketing Association Honors Top Motivation Programs

The organization revealed the 2021 Excellence Awards winners during its annual summit.

Ben Griffith (left) and Lincoln Smith, winners of the IMA Excellence Award in the Employee Incentive category

The Incentive Marketing Association revealed the winners of its Excellence Awards during the organization’s annual summit, held Aug. 8-10 at the Fort Lauderdale Marriott Harbor Beach Resort & Spa. The annual awards recognize outstanding incentive programs that either motivate employees, build customer loyalty or improve sales.  

Following are recipients of the 2021 IMA Excellence Award.

  • Sales Incentive category: Motivation firm 212F helped develop an incentive program, Plus Factor, that helped Plumbing Plus store operators increase sales and build client engagement through rebates and personalized rewards.
  • Consumer Promotion category: Agência Digi created "This is My Moment" promotion, which was created to help stimulate sales for Vigor’s Grego yogurt line. 
  • Dealer/Distributor Incentive category: Motivforce and tech firm Lenovo developed Lenovo Elevate, to incentivize Lenovo’s authorized partners to join the company’s rewards program, grow their sales and move those partners to a higher-tier reseller category. 
  • Employee Incentive Program category: HMI Performance Incentives worked with corporate supplier Wesco/Anixter to develop an incentive-rewards platform that consolidated all vendor and company incentive programs into one format, and engage sales reps and district managers to use the tool to plan and create rewarding experiences for the global sales force.  
  • Merchandise in an Incentive Program category: Motivforce and IBM created the Know Your IBM program that targeted small- and mid-size nongovernment resellers of IBM products and services in 131 countries with 14 languages.
  • Gift Cards in an Incentive Program category: Panera Bread was honored for the program it developed for event organizers to simply and safely cater Panera meals for remote meeting attendees. 
  • Social Responsibility category: Bonago Incentive Marketing Group partnered with health-testing firm Novogenia to develop Covid-19 testing for German firm Field Marketing + Sales Services, which enabled the company to test employees on a monthly basis and helped maintain operations and protect employees, customers, partners and their families during the pandemic.  
  • Recognition category: Synchro Marketing worked with food-service firm Sodexo Australia to develop the Recognize Me program, which demonstrates appreciation in a timely and personal manner to everyone who displays the desired behaviors.  
  • Innovation & Technology category: WorkStride and printer firm Lexmark were honored for the sophisticated software program they developed for Lexmark's dealer/distributor engagement and incentive programs. 

The IMA also honored eight individuals during the summit. Barb Hendrickson, CPIM, president of Visible Communication, received the Karen Renk Award; Heather Abbott, gift-card consultant and director of partnership marketing, Powerhouse Brands, was presented with the IMA President's Award; and retired incentive professionals Bill Hicks and Bob Jolley were given IMA Lifetime Achievement awards. 

The recipients of the recipients of IMA Spirit awards were Peter Cannon, president of TicketJones; Scott Robinson, vice president of client services for Mint Advertising; Ted Moravec, CPIM, vice president of business development for Stark Enterprises; and Greg Trzaska, president of Breakaway Card Services.