Peter Perez

Peter Perez

Marketing Director, Evos Esports Arena

Peter Perez is a U.S. Army veteran with diverse alliances in esports and private equity. In 2013, he began his career as a producer for DOTA2 competitions in central Texas with MOBA Esports Gaming and Austin Dota 2. In 2016, Perez was hand-picked by esports powerhouse DreamHack to galvanize marketing efforts in Texas. He directly impacted growth in ticket sales for DreamHack Austin, Atlanta and Denver events in 2017. More importantly, he played a significant role in growing attendance numbers for DreamHack Austin from 22,000 in 2017 to nearly 30,000 attendees in 2018. In addition to marketing, he attends esports business summits to educate destinations on the economic impact of esports and how these events begin at the grass-roots level. Currently, Perez is the marketing director for Evos Esports Arena and managing member of a new convention series titled “Upload–Amatuer Esports Combine.”

What TK Covers

In the United States: TK

Internationally: TK

Industry Segments: TK

Featured Stories

The Latest From

A Scenic Social Tour Through Branson, Mo.
A Scenic Social Tour Through Branson, Mo.
Northstar's team got a chance to explore the group offerings of this destination and share with our... Read More
The New Definition of Luxury Incentives
The New Definition of Luxury Incentives
Incentive travel continues to rebound with new definitions of luxury rewards driving the market,... Read More
ALL Inclusive Collection Launches Premium Resort Platform
ALL Inclusive Collection Launches Premium Resort Platform
In partnership with Accor's loyalty program, the new site is a distribution platform for luxury... Read More
U.S. Travel Names Hall of Leaders Inductees
U.S. Travel Names Hall of Leaders Inductees
Destination executive Elliott Ferguson and themed-attraction pioneer Peter Herschend are the travel... Read More
What Is a Northstar Hosted-Buyer Event?
What Is a Northstar Hosted-Buyer Event?
Everything you need to know about attending Northstar Meetings Group's events.  ... Read More
IAEE Names Interim CEO
IAEE Names Interim CEO
Cathy Breden will helm the International Association of Exhibitions and Events until her retirement... Read More
IMEX America on Track in Spite of Vegas Cybersecurity Attacks
IMEX America on Track in Spite of Vegas Cybersecurity Attacks
The trade show's organizers are confident systems will be fully functional when the events industry... Read More
Northstar and Hospitality Foundation Collaborate to Help Maui
Northstar and Hospitality Foundation Collaborate to Help Maui
Destination Hawaii, one of the island's first post-fire events, will team with the Above and Beyond... Read More
California Repeals Travel Ban to States With Anti-LGBTQ+ Laws
California Repeals Travel Ban to States With Anti-LGBTQ+ Laws
Lawmakers questioned the effectiveness of the ban, which had grown to 24 states since its launch in... Read More
San Francisco Travel Appoints Scott Beck as President and CEO
San Francisco Travel Appoints Scott Beck as President and CEO
Beck will move west from Destination Toronto to succeed Joe D'Alessandro, who will retire in December.... Read More