Janette Roush

Janette Roush

Senior Vice President of Innovation & Chief AI Officer, Brand USA

As Chief AI Officer and Senior Vice President of Innovation at Brand USA, Janette Roush spearheads AI-driven strategies to enhance tourism marketing, streamline internal operations, and foster innovation for the benefit of both Brand USA and the broader U.S. travel industry. Prior to joining Brand USA, she lead the marketing efforts for NYC Tourism + Conventions for six years and spent more than two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy. She is a two-time Ironman, a LinkedIn Top Voice, an expert advisor for the European and U.S. cohorts of the "AI Opener for Destinations" program and was named a 2024 Influential #Eventprof by Northstar Meetings Group.

Janette Roush was a speaker at Northstar Meetings Group's SMU International in March 2025.
Janette Roush Featured on Northstar Meetings Group
Northstar's SMU International Breaks Attendance Record
Northstar's SMU International Breaks Attendance Record
Peter Greenberg, Janette Roush to Headline SMU International
Peter Greenberg, Janette Roush to Headline SMU International
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Northstar's SMU International Breaks Attendance Record
Travel journalist Peter Greenberg and Brand USA AI expert Janette Roush headlined the hosted-buyer...
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Peter Greenberg, Janette Roush to Headline SMU International
The CBS travel expert and Brand USA’s chief AI officer will share travel and tech trends at...