More than 150 incentive travel buyers and suppliers gathered at Northstar Meetings Group's Incentive Live event, held May 21-23 at the beautifully renovated Vinoy Resort & Golf Club, a Marriott Autograph Collection property in St. Petersburg, Fla. The hosted-buyer program brought together planning professionals and suppliers to network, meet in one-on-one appointments, and explore new ways to reach their goals and take their programs to the next level.
The morning sessions included three-time NCAA National Championship and USA Track and Field Championships silver medalist Charles Clark, who inspired attendees with how he pushed through adversity and learned to thrive following a career-ending injury. The Thrive Planner author gave the audience real-life examples of how to use adversity to reach their career and personal goals.
Hilary Smith, senior vice president of strategy + creative for PRA Business Events, got the audience’s creative juices flowing with her interactive workshop on planning outstanding incentive experiences. Among the takeaways were the four tools she lives by for creating better programs: using a design-thinking process; journey-mapping; ensuring destination authenticity; and creating a design brief. Participants got real-time experience and a true appreciation of one tool — journey-mapping — during her deep-dive creativity session.
Our generous sponsors who made Incentive Live possible were our host property, the Vinoy Resort & Golf Club; Visit St. Pete Clearwater; JW Marriott Clearwater Beach Resort & Spa; Inspirato; Opal Collection; Pure Local Services; Maui Jim; Citizen Watch America; Seiko; PC Nametag; Stova and Madison Avenue.
Northstar Meetings Group has a number of upcoming events on the calendar for 2023. Planners and suppliers can register their interest in attending upcoming meetings at any time.
Following are highlights of Incentive Live 2023.