Custom Webcast: How to Pivot an Incentive Program

How two planners reimagined their live gatherings and turned in-person gifts into virtual offerings.

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This webcast originally took place May 28, 2020

The COVID-19 pandemic has disrupted countless incentive travel programs, forcing them to be postponed or moved online, demanding a nimble approach from program managers. On this webcast, attendees will hear a pair of case studies from planners who have recently had to pivot their events, and learn how they reimagined the live gatherings and turned in-person gifts into virtual offerings, along with best practices for shifting an in-person incentive online.

Created in partnership with Maui Jim Sunglasses, this webcast will also discuss how this pioneer of in-person incentive gifting is ensuring its offerings also connect with incentive winners virtually — and includes an exclusive live giveaway.






Lisa A. Grimaldi, editor, incentives and destinations, Northstar Meetings Group


Brett-Hatch-Maui-JimBrett Hatch

Global Senior Director
Maui Jim Corporate Gifts

With over 20 years’ experience in the Incentive and promotional products industry, Brett now has global responsibility managing business strategy, partnerships, and marketing of the Maui Jim brand for group gifting. After Brett created the corporate gifts division in 2000, Maui Jim has since become known as The World's Most Memorable Gift Experience in the incentive industry. He has also been the recipient of awards such as the “25 Most Influential People in the Incentive Industry” in 2017 and 2019.

john-neubauerJohn Neubauer

Vice President of Sales
The Corporate Shop

John is a co-founder of The Corporate Shop, Inc. located in the Atlanta Metro. With over 30 years in the industry, he’s been fortunate to develop successful promotional product programs for State Farm, UPS, Cox Enterprises, Tyson, Americold, and other Fortune 100 companies. The Corporate Shop ranks in the Atlanta’s Top Ten Promotional Products companies, and in the top 4 percent nationally. When asked the secret to TCS’s success, he states “Do what’s right for the customer, and the rest will take care itself.”

Brad-Bronenkamp1Brad Bronenkamp, CMM
Senior Director of Global Events

Brad is a seasoned veteran with over 25 years in the event industry. For the past nine years in his role as senior director of global events with Teradata Corporation, he directs the company’s strategy programs surrounding the meetings and events business unit. Prior to that, Brad’s extensive background includes director of corporate events and trade shows with Anheuser-Busch and corporate/international/event security with SBC Communications (AT&T).