
This session took place live on July 13, 2022.
Today's attendees and incentive winners want more than a superficial introduction to a destination. They want to connect with the host city or region on a deeper level: meet residents, try new activities, sample local cuisine and enjoy unique cultural experiences.
Participants will learn:
- New and unique ideas that allow groups to experience local color
- How attendees can make deeper connections with local communities
- Suggestions for meaningful budget-friendly experiences
Attendees who stuck around for a special presentation by sponsor Visit Jamaica, had an opportunity to win a three-night stay at Secrets Wild Orchid Montego Bay, with transportation provided by Amstar.

Earns 1 Hour of CMP Credit
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SPEAKERS
Thuy Diep, CGSP, DMCP, CSEP
Senior Experience Designer
Haute
As senior experience designer of Haute, Thuy Diep brings California energy to the Texas-based full-service creative and event agency. Diep, who has earned a number of event industry accolades, served as 2021-2022 past president for the International Live Events Association, Los Angeles chapter and serves as co-host of the EventBrew podcast.
Joe Fijol, DMCP
Principal
ETHOS Event Collective
Joe Fijol is principal of ETHOS Event Collection, which launched in 2021 as a DMC and event management company driven by one purpose: improving return for clients and communities. Prior to launching Ethos in 2021, the seasoned DMC professional served as managing partner at 360 Destination Group.
Kate Patay, CPCE
Director of Engagement
Terramar, a DMC Company
Kate Patay, CPCE, recently joined Terramar, a DMC Company, as director of engagement. The industry professional is known globally for unique events, strategic partnerships and impactful experiences.
Among her achievements and recognition are receiving the Pacesetter Award from the Events Industry Council. Other accolades include being named one of the 100 Most Influential People in Global Events by Eventex and a Top 99 Keynote Speaker by Hubilo.
MODERATOR
Lisa Grimaldi
Editor, Incentives and Destinations
Northstar Meetings Group
Lisa Grimaldi is the editor of Incentive, overseeing all content as well as its live and virtual events, including Incentive Live and the Global Incentive Summit, as well as the brand's annual Motivation Masters awards. She also oversees Northstar’s digital destination coverage, including its Destination Guides and newsletters.
SPONSORED BY
