Trends in Event Marketing

This webinar took place on Wednesday, October 30, 2024. Watch now.

Join us for an insightful webinar on the latest trends shaping the future of event marketing. Our industry experts will explore innovative strategies, emerging technologies and shifting consumer behaviors that are revolutionizing how brands connect with audiences through events.

Topics of discussion include:

Understanding the importance of tailored content and experiences to meet the diverse needs of your audience
How emerging technologies like artificial intelligence are transforming event experiences and enhancing attendee engagement
Best practices for blending in-person and virtual experiences to maximize reach and impact

WATCH NOW

Earns 1 Hour of CMP Credit

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SPEAKERS

Wendy Porter

Founder

Wendy Porter Events LLC

Wendy Porter is an award-winning event strategist and former Head of Events at UnitedHealthcare Medicare & Retirement, renowned for her expertise in large-scale logistics, high-impact sponsorships, and strategic audience engagement. With over 20 years of experience leading more than 1,300 events and managing budgets exceeding $200 million, Porter transforms complex event goals into seamless, ROI-driven experiences.

Bill Zimmer

VP of Strategy

360 Live Media

For 20 years, Bill Zimmer has been building award-winning brands and leading marketing campaigns that create impact for mission-driven organizations. As the VP of Strategy for 360 Live Media, he helps organizations reinvent themselves to drive event attendance and revenue. He works across every major industry, and with organizations such as ASAE, the American Institute of Aeronautics and Astronautics, the American Beverage Association, National Restaurant Association, and the Consumer Bankers Association.

MODERATOR

Lizzie Wilcox

Associate Editor

Northstar Meetings Group

Lizzie is the associate editor of Northstar Meetings Group. She earned her B.S. in Media Management and B.A. in French from the University of Miami. She joined NMG in 2021 after three years at Coral Gables Magazine.