Transforming Sponsorships Into Strategic Partnerships

Traditional sponsorships are no longer enough.

webcast logo

This webinar took place on June 25, 2025

Traditional sponsorships are no longer enough. Organizations are seeking deeper, more meaningful collaborations that deliver measurable value and long-term impact. Join us for an insightful webinar where we explore how to elevate sponsorships beyond logo placement and one-off events, turning them into dynamic, strategic partnerships that drive mutual growth.

Participants will learn:

  • How to identify and align with the right partners
  • Strategies for creating shared goals and co-branded success
  • Ways to measure ROI and demonstrate long-term value

WATCH NOW


Earns 1 Hour of CMP Credit
 

_cmp-credit

SPEAKERS

Jennifer-Collins
Jennifer D. Collins, CMP

President & CEO, JDC Events


A visionary in event curation and passionate advocate for meaningful connections, Jennifer Collins has spent more than 25 years designing experiences that drive impact, foster community and transform lives. As president and CEO of JDC Events, she specializes in crafting purpose-driven events that strengthen your brand, fuel innovation and deliver pivotal moments that accelerate growth. An advocate for knowledge-sharing and industry evolution, Collins is the author of “Events Spark Change: A Guide to Designing Powerful and Engaging Events.” She invests in the next generation through involvement and support of her alma mater, The American University, and holds leadership roles in industry and business organizations including the Events Industry Council, PCMA Legacy Society (Founding Member), and Women’s Business Enterprise Council Greater DMV and Metro NY.

Jeanne-Dubosse
Jeanne B. Dubosse, CMP

Founder & CEO, Boss Collective; Executive Producer; Brand Experience Architect


Jeanne Dubosse is a powerhouse in the world of experiential strategy, production, and brand storytelling with two decades of experience turning ambitious ideas into unforgettable moments. She’s produced high-stakes events for global brands, cultural institutions, and mission-driven organizations, managing multimillion-dollar budgets while leading with precision, empathy and vision. As the founder and CEO of Boss Collective, Dubosse leads an agency built on one clear belief: brilliant events don’t happen by accident; they’re designed. Before launching her own company, she served as vice president of live events at Blavity Inc., where she scaled a flagship conference to more than 18,000 attendees, launched a citywide music festival from scratch, and oversaw a $30M portfolio of programs and partnerships.

MODERATOR

lizzie-wilcox
Lizzie Wilcox

Associate Editor, Northstar Meetings Group


Lizzie is the associate editor of Northstar Meetings Group. She earned her B.S. in Media Management and B.A. in French from the University of Miami. She joined NMG in 2021 after three years at Coral Gables Magazine.


SPONSORED BY

Memphis Tourism Logo - 1