Sponsorships have come a long way from the days of hosting sessions or speakers. Professional clinics, exclusive meet-and-greets and even puppy-cuddling stations are among the new ways sponsors are getting their names and brands out to potential customers.
In this webcast session, sponsorship pros shared some of the best new ideas, as well as tips for showing sponsors your appreciation.
This webcast originally ran in May 2019.
MODERATOR
Lisa Grimaldi, editor, destinations, Northstar Meetings Group
SPEAKERS
David Saef, CTSM, senior vice president of strategy, Freeman CompanyDavid Saef
David leads the association segment for Freeman's global strategy practice, where he partners with clients to create event strategies, drive growth of attendees, exhibitors, sponsors and members, and create meaningful and memorable live experiences. David has partnered with leading organizers such as the Radiological Society of North America, the National Association of Broadcasters, Informa Exhibitions, the Specialty Food Association and McDonalds to create compelling events and deliver business results. In 2017, David was recognized by IAEE Outstanding Marketing and Sales Achievement for his pioneering work on sponsorship trends and practices.
Bernard Toliver, CMP, president/owner, Renaissance Meetings & Special Events, Inc.Bernard Toliver
The president and owner of Renaissance Meetings & Special Events and adjunct instructor at New York University's Tisch Center for Hospitality and Tourism, Bernard Toliver has more than 20-years experience in meetings and events management. Among his areas of expertise are sponsorship creation and activation, contract negotiations and third-party vendor relations.
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