Rethinking Meeting Design for Live Events

Experts share strategies for reenergizing in-person gatherings.

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This session originally took place March 2, 2022.

The way we hold in-person events has naturally transformed over the past two years. Beyond the addition of comprehensive health and safety standards, the format of effective live gatherings has shifted, whether to engage attendees better, connect with both remote viewers and on-site participants, or offer more memorable in-person experiences that will make attendees’ travel more worthwhile. This session explores these trends and ways to innovate going forward. Our panel of experts provide actionable best practices and take audience questions throughout.


Earns 1 Hour of CMP Credit



jenn-arturaJenn Artura

Global strategic events executive, experiential designer and industry advisor

Jenn Artura is an award-winning strategic marketing and events executive, experiential designer and inspirational leader with 20 years in sales and marketing leadership roles spanning technology, social-recognition, and health-care IT sectors within corporate B2B, B2C and nonprofit organizations. 

Most recently, Jenn served as vice president of global events and experiential marketing at Workhuman, where she defined the company’s global events strategy, led the relaunch of its premiere industry event, Workhuman Live, and implemented new executive-level programs. Before that, Jenn was the longtime head of global events, incentives and experiences for Veritas Technologies, where she led the strategy, creative, production and execution for just about every hosted, internal and third-party event, producing both in-person and virtual experiences, including multiday conferences, sales training, incentive programs, employee-recognition programs, trade shows, product launches, advisory boards, new-hire programs, custom 3D virtual events, and the flagship executive briefing center program and physical design. Jenn believes in the POWER of events to impact emotions, drive behavior and change the world.

anthony-vadeAnthony Vade

North American Director
Events Design Collective

Born and raised in Australia, Anthony now calls Toronto, Canada, home. Proudly acting as an instigator, creator and change agent, for more than 20 years he has helped event stakeholders create meaningful and memorable connections with attendees. He has worked with the largest audiovisual, event-tech and event production companies in the industry. Designing and executing large-scale conferences, corporate and entertainment events in virtual, hybrid and live scenarios.
He continues to push experience design boundaries in his role as the North American director with Event Design Collective. Anthony’s consultative and collaborative approach to customer engagement has resulted in thousands of successful events taking place across four continents.


sarah-braley-nmg2Sarah J.F. Braley

Managing Editor
Northstar Meetings Group

Sally oversees content on Northstar’s meetings-related websites, as well as the print edition of Meetings & Conventions and Successful Meetings, along with covering key beats. Sally joined M&C in 1994 as a senior editor, after spending eight years at New Jersey Monthly magazine. She holds a master’s degree from the Medill School of Journalism at Northwestern University and a B.A. in Journalism (with minors in French, Greek and psychology) from the University of Massachusetts at Amherst.