Innovative Event Marketing Strategies for 2021

How to promote a hybrid, digital or in-person meeting or convention now.

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This event originally took place Dec. 9, 2020 

The past year has completely transformed the look, feel, design and execution of the meeting planning process – so it only makes sense that the way event professionals market meetings and events should evolve, too. Planners have new factors to consider:  What makes YOUR event worth an attendee's time and how are you going to communicate that? How can you ensure your marketing message speaks to the moment? During this webcast, experts will share insider tips on:

  • Engaging with your ideal audience via new marketing strategies
  • Using innovation to evolve your meetings' message
  • Branding your digital and hybrid events to stand out from the rest





Earns 1 Hour of CMP Credit 




Alex Palmer, deputy editor, Northstar Meetings Group


john-nawn-webcastJohn Nawn

Co-Founder and Chief Strategist, The Event Strategy Network

John Nawn is co-founder and chief strategist for The Event Strategy Network, a diverse group of trusted advisors dedicated to unleashing the full business potential of both in-person and digital events. John helps formulate and implement event marketing strategies that align with an organization’s overall strategy.  


jacqueline-wells-headshotJacquelyn Wells

Vice President and Senior Strategist, mdg

Jacquelyn Wells is vice president and senior strategist at mdg, a 110+ person agency that specializing in event and association marketing. Jacquelyn has managed campaigns for a number of top trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division.