This event originally took place Dec. 9, 2020
The past year has completely transformed the look, feel, design and execution of the meeting planning process – so it only makes sense that the way event professionals market meetings and events should evolve, too. Planners have new factors to consider: What makes YOUR event worth an attendee's time and how are you going to communicate that? How can you ensure your marketing message speaks to the moment? During this webcast, experts will share insider tips on:
- Engaging with your ideal audience via new marketing strategies
- Using innovation to evolve your meetings' message
- Branding your digital and hybrid events to stand out from the rest
Earns 1 Hour of CMP Credit
Alex Palmer, deputy editor, Northstar Meetings Group
Co-Founder and Chief Strategist, The Event Strategy Network
John Nawn is co-founder and chief strategist for The Event Strategy Network, a diverse group of trusted advisors dedicated to unleashing the full business potential of both in-person and digital events. John helps formulate and implement event marketing strategies that align with an organization’s overall strategy.
Vice President and Senior Strategist, mdg
Jacquelyn Wells is vice president and senior strategist at mdg, a 110+ person agency that specializing in event and association marketing. Jacquelyn has managed campaigns for a number of top trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division.