. Webcast: Event Marketing Strategies for Challenging Times | Northstar Meetings Group

Webcast: Event Marketing Strategies for Challenging Times

How to promote a hybrid, digital or in-person meeting or convention now.

webcast logo
Wednesday, Dec. 9, 2020 2:00 PM EST 

What will make your event stand out from the rest? Event marketers have new factors to consider, including Zoom (or other digital platform) fatigue, strapped budgets, travel restrictions, work pressure and heightened stress levels. What will make this meeting worth their time? This webcast offers advice for creating attention-getting campaigns that are relevant to the challenges of the day.



Earns 1 Hour of CMP Credit 




Alex Palmer, deputy editor, Northstar Meetings Group


john-nawn-webcastJohn Nawn

Co-Founder and Chief Strategist, The Event Strategy Network

John Nawn is co-founder and chief strategist for The Event Strategy Network, a diverse group of trusted advisors dedicated to unleashing the full business potential of both in-person and digital events. John helps formulate and implement event marketing strategies that align with an organization’s overall strategy.  


jacqueline-wells-headshotJacquelyn Wells

Vice President and Senior Strategist, mdg

Jacquelyn Wells is vice president and senior strategist at mdg, a 110+ person agency that specializing in event and association marketing. Jacquelyn has managed campaigns for a number of top trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division.