Webcast: Audience Data: How to Get It and How to Use It

In the age of Big Data, here is how to gather, filter and put into play the vast amount of information that's available about attendees.


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This webcast took place in March 2020.

Knowing your audience is a golden rule of event planning, and it has been forever. In the age of Big Data, how can we best gather, filter and put into play the vast amount of information that's available to us? Our panel will suggest processes and approaches that can be applied to a variety of cases — using widely available tools and with data-privacy regulations in mind.



Michael J. Shapiro, editor, technology, Northstar Meetings Group


Shana Thomas

Director of Global Events Technology & Marketing
Connex | The Multi-Site Facilities Network

shana-thomas-headshotShana Thomas (@EventologyPro) leads Connex in adopting emerging and innovative technologies into event experiences. Her career as an entrepreneur, creative technologist and marketing executive includes award-winning campaigns in attendee acquisition, marketing automation, referral and loyalty programs, web development, digital monetization programs, artificial intelligence, wearable technology and video/livestream production. She is an active member of the IAEE Technologies Committee, the American Society of Association Executives and Vaynermedia Digital Deep Dive Discovery 4Ds Group.

Ian Sequeira

Vice President of Research and Measurement

ian-sequeiraIan Sequeira, who heads up research in Freeman’s Strategy division, has 35 years of industry experience working with research and gaining insight from data. He is a well-respected industry speaker and an active member of the International Association of Exhibitions and Events and the Center for Exhibition Industry Research. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. in economics from Allegheny College in Meadville, Pa., and an MBA from the American University in Washington, D.C.