. Webcast: Audience Data: How to Get It and How to Use It | Northstar Meetings Group

Webcast: Audience Data: How to Get It and How to Use It

In the age of Big Data, here is how to gather, filter and put into play the vast amount of information that's available about attendees.

Michael J. Shapiroby Michael J. Shapiro
November 13, 2019
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Wednesday, Mar. 11, 2020 2:00 PM EDT 

Knowing your audience is a golden rule of event planning, and it has been forever. In the age of Big Data, how can we best gather, filter and put into play the vast amount of information that's available to us? Our panel will suggest processes and approaches that can be applied to a variety of cases — using widely available tools and with data-privacy regulations in mind.

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MODERATOR

Michael J. Shapiro, editor, technology, Northstar Meetings Group

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