AI and the Business Events Industry

A conversation about available tools and how planners should be using them.

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This webinar originally took place on Aug. 2, 2023

There seems to be nearly universal agreement that artificial intelligence will change the way we work on business events — but knowing just how, and how we’ll get there, involves more uncertainty. Project Spark is a public drawing board that allows for planner experimentation and could help clarify our AI roadmap. The collaboration between PCMA and Singapore’s Gevme wraps GenAI tools like ChatGPT in a publicly available, currently free platform, designed for planners and providing some of the tools that could be of most use to them.

Join us for an in-depth conversation with Sherrif Karamat, president and CEO of PCMA and CEMA; Veemal Gungadin, founder and CEO of Gevme; and "power user" Beth Surmont, vice president of event strategy and design for 360 Live Media, about their shared vision for AI in the business events industry and how we can experiment using Spark and help evolve the tools. Whether you’re experimenting with GenAI platforms, already using Spark, or just want some help getting started with AI, we want you to be part of the conversation.


Earns 1 Hour of CMP Credit



Sherrif Karamat

President and CEO, PCMA AND CEMA

Sherrif Karamat, CAE, is president and CEO of the Professional Convention Management Association and the Corporate Event Marketing Association, comprising the world’s largest community for business events strategists and providing senior-level education, networking and market intelligence for the global business events industry. Karamat leads the vision, mission and promise for PCMA’s global family of brands. He is a prominent business architect, enabling communities to become a catalyst for economic and social progress, organizational success, and personal and professional development. He guides PCMA in its vision to drive global economic and social transformation through business events.

Veemal-GungadinVeemal Gungadin

CEO, Gevme

Veemal Gungadin is the founder & CEO of GlobalSign.In Pte Ltd (GSI), the company behind the fast growing event tech platform, GEVME. Veemal Gungadin graduated from the National University of Singapore in 2003 with a Bachelor in Computing.

Veemal founded GSI in 2007, architected and coded the very first software platform of the company. GSI is today a leading event tech company in Asia. Veemal remains at the forefront of technology and spearheads the product vision of the company’s core platform, GEVME. 

Beth-SurmontBeth Surmont, FASAE, CMP-Fellow, CAE

Vice President Event Strategy & Design, 360 Live Media

Beth Surmont is obsessed with events. With on-the-ground experience spanning more than 20 years in corporate and non-profit events and trade shows; and as the current Vice President of Event Strategy & Design at 360 Live Media; Beth is an influential designer in shaping what the next era of events will be. She frequently speaks at ASAE, PCMA, MPI and other industry events. In 2023, Beth was a finalist for the Event Designer of the Year award from PCMA. She was also recently named to the inaugural class of CMP Fellows in 2022, and to the 2022 ASAE Fellows class. In 2021 she was listed as one of BizBash’s 500 Most Influential People in Events. Beth is a founding board member of SocialOffset, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife and dog.


Michael J. Shapiro

Executive Editor, Northstar Meetings Group

Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.