In the latest Meetings Industry PULSE Survey, coproduced and sponsored by Cvent, sentiment has softened and operating conditions have become more complex. Yet planners remain active and organizations continue to prioritize face-to-face engagement.
Key takeaways from this cycle include:
- Confidence has weakened, with pessimists now outnumbering optimists.
- Booking activity remains steady, with sourcing pipelines still active and the stakeholder perceived value of meetings near historic highs.
- U.S. government policy-related risk remains a dominant headwind.
This cycle marks the sixth anniversary of the North American regional edition of the PULSE Survey. For more insight into attendance expectations, cost pressures and a reluctance to bring meetings to the U.S., download a free copy of the Northstar/Cvent Meetings Industry PULSE Survey report.
To view results from other regions, you may download the EMEA version of this survey and the APAC version.
About the Survey
The Northstar/Cvent Meetings Industry PULSE Survey was first launched in 2020 to track changes in planner sentiment and expectations throughout the pandemic. Northstar continues to survey event planners regularly to assess how current challenges and trends are shaping the industry. The PULSE Survey is produced in partnership with meetings technology provider Cvent.