Marketing

How to Reset Your Attendee Acquisition Amidst a Crisis
Planning Tips and TrendsHow to Reset Your Attendee Acquisition Amidst a Crisis
Tips to re-engage attendees after a meeting has been cancelled or postponed.
By Kimberly Hardcastle-Geddes | March 26, 2020
How to Preserve Revenue When an Event Is Cancelled or Postponed by Coronavirus
NewsHow to Preserve Revenue When an Event Is Cancelled or Postponed by Coronavirus
Meeting planners share their tips to save customers and revenue on events affected by COVID-19.
By Alex Palmer | March 23, 2020
How to Use WhatsApp to Market Meetings and Events
Career DevelopmentHow to Use WhatsApp to Market Meetings and Events
The messaging app can be a useful tool for connecting with attendees before, during and after a...
By Alex Palmer | November 26, 2019
A Meeting Planner's Guide to Using Twitter
Career DevelopmentA Meeting Planner's Guide to Using Twitter
How event professionals can use Twitter to maximize success.
By Jessi Minneci | November 26, 2019
How Meeting Planners Can Get the Most Out of LinkedIn
Career DevelopmentHow Meeting Planners Can Get the Most Out of LinkedIn
A guide to marketing yourself, your brand and your events via LinkedIn.
By Jessi Minneci | November 26, 2019
7 Ways to Build Buzz for Your Program
7 Ways to Build Buzz for Your Program
The messaging around an incentive program can have a major impact on its effectiveness.
By Alex Palmer | November 18, 2019
7 Smart Ways to Win Event Sponsors
Planning Tips and Trends7 Smart Ways to Win Event Sponsors
Today's sponsors are looking for opportunities that are experiential, memorable and tailored to them.
By Amaia Stecker | October 7, 2019
Planning Tips and TrendsUsing Influencer Marketing to Grow Your Conference
How to tap into top supporters to maximize your event's reach
By Jessi Minneci | September 16, 2019
2019 Merchandise IQ: Which Incentive Rewards Motivate Most?
Latest research from Incentive on top merchandise reward categories, recipient spend and more.
By Lisa A. Grimaldi | September 12, 2019
Planning Tips and TrendsThe Basics of Hosting a Meeting or Business Event
Essentials for any corporate event, from budgeting to contracts to site selection.
By Debi Scholar and Susan Losurdo | September 12, 2019
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