Sarah J.F. Braley

Sarah J.F. Braley

Managing Editor

My favorite part of working for Northstar dates me, as I still adore putting together the print editions of Meetings & Conventions, which I joined in 1994 after eight years at New Jersey Monthly. My favorite destinations are Australia, New Zealand and Ireland. I hold a master's from the Medill School of Journalism at Northwestern and a B.A. in Journalism from the UMass Amherst. I am an avid reader; my favorite Peloton cycling instructors are Christine D'Ercole, Denis Morton and Jenn Sherman; and I live in New Jersey.

What Sally Covers

Domestic: Hawaii, Pacific Northwest (Alaska, Oregon, Washington), Rockies (Colorado, Idaho, Montana, Utah, Wyoming), N&S Dakota, Texas

International: South Pacific (including Australia, New Zealand, Fiji, Tahiti, Maldives)

Industry Associations: EIC, US Travel, SGMP

Industry Segments: Golf, independent planners, government meetings, spa

The Latest From Sally

tabelscapes-rustid-chic-table-setting-chicago
Tabletop Style Guide
Try this rustic look from an event supplier in Chicago.... Read More
By Sarah J.F. Braley | May 14, 2021
Thinful-chocolately-drizzle-airplane-snacks
Curbing the Munchies on the Go
Here's a snack to stuff in your carry-on and sneak under your mask on the plane.... Read More
By Sarah J.F. Braley | May 12, 2021
electric-cowboy-theme-glow-decor-ketara-gadahn
Glowing in the Dark
These décor elements brought color and fun to Northstar's Incentive Live: 2021 GMID Edition event in... Read More
By Sarah J.F. Braley | May 10, 2021
MOO-single-use-paper-masks-customizable
Extra Masks
These customizable face coverings made from cotton paper are perfect for attendees in need.... Read More
By Sarah J.F. Braley | May 7, 2021
therabody-wave-solo-wellness
Traveling Wellness
These new massagers from Therabody easily slip into a suitcase.... Read More
By Sarah J.F. Braley | May 5, 2021
incentivelive2021-prepackaged-juices-ketara-gadahn
Custom Grab and Go
This Arizona resort packages its own homemade items.... Read More
By Sarah J.F. Braley | May 3, 2021
reach-resort-key-west-pier
A Short Walk on a Short Pier
Take the boardroom out to the water at this Key West resort.... Read More
By Sarah J.F. Braley | April 30, 2021
CES Will Return to Vegas in January 2022
CES Will Return to Vegas in January 2022
The enormous technology trade show, which was held virtually in January 2021, will be a hybrid event... Read More
By Sarah J.F. Braley | April 28, 2021
Book Groups Into a Room Bubble
Book Groups Into a Room Bubble
This California property lets you put attendees in rooms side-by-side.... Read More
By Sarah J.F. Braley | April 28, 2021
horsehead-flame-nebulae-arizona-sky-tours
Clear Skies for Stargazing
At Arizona gatherings, take attendees on a tour of the galaxies.... Read More
By Sarah J.F. Braley | April 26, 2021
More