. Stella Award Winner: VisitScotland | Northstar Meetings Group
Sponsored Content

Stella Award Winner: VisitScotland

Scotland Innovation Promises Strong Meetings Industry Recovery

Scotland has transformed the world through many centuries. Our ideas, innovations and pioneering spirit have shaped the modern world. Supported by a world-class array of conference centers, stunning hotels and international travel infrastructure, Scotland is a legendary destination for international conferences, meetings, incentives and exhibitions with unrivaled legacy potential.

Scotland The RRS
The RRS Discovery and the V and A Dundee Photo Credit: VisitScotland Kenny Lam



Whether it’s timeless history, unique traditions and cultures, castles, golf, world-leading innovation and academia or even the world-class culinary experiences and whisky, Scotland has it all, from beautiful scenery to hospitable people. We truly look forward to welcoming our international friends and visitors in the future, when the time is right.

Local businesses are fighting this pandemic by pivoting and helping small communities and the global community alike, showcasing Scotland’s humanitarian nature. Major meetings venue Scottish Event Campus is currently a medical emergency facility to support NHS Scotland and house thousands of patients.

Scotland Clydeside Distillery
The Clydeside Distillery Photo Credit: Digital Tourism Scotland Matt Davis



The Scotch Whisky Association (SWA) created an online portal to help Scotch Whisky producers connect with related industry suppliers to provide high-strength alcohol and/or produce hand-sanitizer to help combat the spread of the coronavirus.

The EICC, a leading conference and event venue, donated a massive amount of food to Fare Share, a charitable body dedicated to fighting hunger in the UK. They have a blog dedicated to sharing good news from Scotland’s local community on combating COVID-19.

Scotland’s notable cities in the meetings industry — Aberdeen, Edinburgh and Glasgow, for example, can sometimes outshine the small islands that dot along its coast. Ewen and Janice of Seafood Skye, a small local business, could no longer run their seafood cruises as COVID-19 began impacting the tourism industry, so they pivoted. From their base in Portree, they used their resources to bring vital supplies to the Island of Rona, about an hour by water, and its four inhabitants.

Scotland Glasgow Science Center
Glasgow Science Centre Photo Credit: VisitScotland Kenny Lam



Some regions in Scotland could be said to have practiced social distancing for decades, due to the open scenery and landscape. This provides a beautiful backdrop for future meetings and incentives within many stunning areas of Scotland. Whether it’s the awe-inspiring 1,000 acres that The Gleneagles Hotel is set in, the beautiful coastal vista of The Fairmont, St. Andrews or the Old Course Hotel and Spa overlooking the world famous Old course, there are ample choices for your next event.

VisitScotland Business Events acts as a communication vehicle between industry and clients through partnerships, such as the 2019 Global Incentive Summit, a global hosted buyer event for the incentive travel industry, bringing together buyers with top destination professionals. Northstar Meetings Group organized the three-day event in partnership with VisitScotland Business Events, connecting Scotland’s venues and DMC’s to North American incentive planners, in which Scotland’s Cashel Travel and Balmoral worked tirelessly to make the event one to remember.

Scotland Culzean Castle
Culzean Castle Photo Credit: VisitScotland Paul Tomkins



Recently, VisitScotland Business Events hosted a virtual media dinner with Darren McGrady, former chef to the Queen Elizabeth II, highlighting Scottish fare and its connections to the Royal Family, such as Royal Britannia, which is moored in Edinburgh and offers a once in a lifetime dining and event experience.

Scotland has a proud history, scenery, castles and unique heritage. VisitScotland Business Events is pleased to welcome visitors back to our beautiful country in the future, so please make VisitScotland Business Events your first stop for up-to-date information to help you with your plans.

For more information, contact Richard Knight, Director of the Americas, VisitScotland Business Events:
P: +1 416 506 3000
E: [email protected]
W: businessevents.scot